Advertising

Prince Adedamola Adekunjo Docemo, Managing Director, Lagos State Signage and Advertisement Agency (LASAA) The Managing Director of the Lagos State Signage and Advertisement Agency (LASAA), Prince Adedamola Adekunjo Docemo has disclosed that  because of the lockdown Out of Home advertising got little or no allocation as companies were badly hit by...

Global Smartphone giant OPPO, recently emerged the winner of the prestigious GAGE Awards for Excellence in the Digital Space. OPPO Nigeria was recognised for executing the Online Campaign of the Year in 2020 with the #shotonOPPO content series during the A93 smartphone campaign. #shotonOPPO is a digitally led content creation campaign...

First Bank has announced the launch of its newly designed website at https://www.firstbanknigeria.com/. The new website is upgraded with features that are streamlined to reinforce its role in delivering seamless banking and technology solutions to its customers across the world. The website is configured with modern design and improved functionality...

The Chief Executive Officers (CEOs) of Nigerian Bottling Company Ltd, Matthieu Seguin; Nigerian Breweries, Jordi Borrut Bel; Cadbury Nigeria Plc, Oyeyimika Adeboye; IBM, Dipo Faulkner, and VEROD Capital Management, Danladi Verhijer among others have endorsed the Nigeria Business League for Youth. The Nigeria Business League for Youth is a private...

For the second time in two months, Ecobank Nigeria has hosted another set of  its trainees from its state of the art academy to a virtual graduation ceremony who were automatically absolved into full time employment. The Ecobank Nigeria Management Trainees Batch 2 (EMDP 2) comprises 53 graduates who were trained at...

As leading marketing technology company, Plaqad, clocks three recently, the Lagos-based start-up has, over the past 36 months, built a reputation of providing marketers with the people, products and platforms they need to effectively connect with customers. Through its online platform, Plaqad facilitates a seamless collaboration between social media influencers,...

by Ehi Braimah What is “positioning”? According to Al Ries – one of the world’s best known marketing strategists, “Marketing was originally thought of as communications, but successful brands are those that find an open hole in the mind in a specific category and then become the first to fill...

Apple on Thursday reported revenue slipped in the first three months of this year as revenue inched higher despite the pandemic’s hit. Apple said it made a profit of $11.2 billion on sales of $58.3 billion in the quarter, compared to net income of $11.7 billion on revenue of $58...

To actively support the initiatives targeted at arresting further spread of the coronavirus disease, Hayat Kimya Nigeria, makers of MOLFIX, BEBEM and several hygiene brands, has donated truckloads of hygienic products, including MOLPED Sanitary Pad and FAMILIA Toilet Paper to Lagos and Ogun State governments. The donation is targeted at...

Paga, foremost emerging markets mobile money and payments platform has announced a new strategic partnership with Visa, which will enable both companies to work closely in accelerating secure and convenient mobile payments for merchants and consumers in markets where Paga operates. This partnership is in line with Visa’s goals to...