Advertising

X3M Ideas, a creative advertising powerhouse, has emerged as the biggest winner at the Pitcher Awards 2023. With an impressive 19 of its 21 entries shortlisted, the agency won a total of 18 awards, including three Grand Prix and five Gold awards. The award ceremony, which took place on May...

X3M Ideas, a creative advertising powerhouse, has emerged as the biggest winner at the Pitcher Awards 2023. With an impressive 19 of its 21 entries shortlisted, the agency won a total of 18 awards, including three Grand Prix and five Gold awards. The award ceremony, which took place on May...

Redefini, West Africa’s leading integrated marketing communications group, as well as an affiliate of the world’s third most valuable marketing communications group, Publicis Groupe, has announced the appointment and elevation of advertising expert, Simisola Hughes-Obisesan to the office of Executive Creative Director for the group. In  her new role, the international,...

Organisers of NECLive, West Africa’s largest annual gathering of creative industry professionals, have announced the conception and introduction of a new multi-venue, global format for the conference. After 10 years in a single city, the conference will now hold simultaneously in other parts of Nigeria; as well as in key...

FPL Media, a leading advertising company in Nigeria, has recently announced that it has joined the World Out of Home Organization (WOOH). This move is aimed at promoting and improving the Out of Home (OOH) industry on behalf of FPL's clients, partners and stakeholders. The World Out of Home Organization...

Insight Publicis, West Africa’s leading creative advertising agency, has launched a selective creative academy aimed at closing the growing gap created by a lack of experienced and passionate creative manpower in the marketing communication industry in recent years. The new creative academy will be a training ground for top-tier creative...

By Olawale Sanusi Ahead of the 70th edition of the Cannes Lions International Festival of Creativity, the largest global advertising event, professionals in advertising have expressed confidence in the recently announced Jury President who will assess creative works across different sectors of the industry as well as set the benchmark...

By Olawale Sanusi Cannes Lions has announced the introduction of non-compulsory sustainability reporting to the entry process for all Lions awards in 2023. Using AdNet Zero’s five-point Action Plan as a guide, all entrants will be encouraged to outline their C02 emissions on the piece of work being submitted. The...

By Olawale Sanusi Impact BBDO’s Ali Rez serves as the first Jury President from the MENA regionThe Cannes Lions International Festival of Creativity has announced the names of the Jury Presidents who will lead juries to award this year’s Lions and set the global benchmark for excellence in creativity.Simon Cook,...

By Olawale Sanusi   Philip Thomas, Chief Executive, Ascential Futures/Chairman, Cannes Lions will be receiving an Honorary Fellowship Award from the Institute of Practitioners of Advertising (IPA), today, alongside other six outstanding professionals for their exceptional contributions to the global advertising industry. The event, which is expected to be held...