By Daniel Obi Commercial campaigns, experiential marketing and engagement through winning propositions do not guarantee a successful change in consumers’ attitude. This was the assertion of discussants at the first African Social Marketing Forum hosted by EXP, an activation agency in Nigeria, where the Forum agreed that it does not...

Businesses and consumers in Nigeria will now experience re-imagined software that perhaps shatters their perceptions of what a PC really is as Microsoft, foremost software developer, introduces Windows 8. Microsoft says the radical reinvention of the world’s best-selling computer operating system for the touchscreen age has a beautiful new user...

Over 21,000 consumers have won different prizes in the ongoing ‘Indomie Super Millionaire Promo’ as more winners emerged during the 6th weekly draws held recently at the head office of DUFIL Prima Foods Plc, makers of Indomie, in Surulere, Lagos. The promo produces 3,506 winners weekly. Among the winners were...

Just a few hours after the NCC announced that all lotteries by Nigerian Telecommunication Networks should be suspended with immediate effect; MTN announced the winner of its Ultimate Wonder “Win an Aeroplane”promo. The promotion which launched in August 2012 and closed in October 2012 was unaffected by the ban as...

As a step towards reinforcing its vision in Nigeria, which is to make sure every home enjoys digital entertainment at an affordable rate, StarTimes is offering its subscribers and prospective customers the best Santa Claus gift this Christmas season with ‘StarTimes merry saver promo’. The promo officially commenced on November...

Harp Lager, a Guinness Nigeria brand, has announced a partnership with the 18th National Sports Festival, EKO 2012. The partnership was unveiled at a formal signing of the Memorandum of Understanding (MoU) between EKO 2012 and Guinness Nigeria, at the organisation’s headquarters at Oba Akran in Lagos. Speaking at the...

From Monday 1st October 2012, one of Nigeria’ s premium beer brands, STAR kicked off its new promotion, Star Time to Shine Promo, which will see 14 Nigerians win 14 brand new Toyota Corolla car till the end of November. Recently, two Nigerians, Dominic Nweke and Ifeanyi Ejike have already...

In furtherance to FrieslandCampina WAMCO Nigeria’s flagship brand Peak Milk current campaign tagged ‘Drink Milk Everyday’, the Kwara State Governor’s wife, Mrs. Omolewa Ahmed has been named the milk ambassador during the flag off of the campaign in Ilorin. Ahmed preference as the first milk ambassador for the brand, according...

LEADING indigenous logistic courier company, Red Star Express marked its 20 years of operations in Nigeria. The celebration, which took place in Lagos, was the climax of series of events put together by the company to host members of staff, partners, customers and other stakeholders in commemoration of the event....

Here’s another great reason to get excited over the Williams Sisters tour, coming to Lagos from 30th October to 2nd November – Amstel Malta becomes the Official Drink for Breaking the Mould Williams Sisters Tour. Now, fans of Venus and Serena Williams are guaranteed refreshing vitality as they enjoy the...