Keystone Bank, one of the three nationalised banks, last week, commenced innovative and inventive TVC advert campaign in line with its heritage. When the bank was created last year with two other banks, marketing communication operators attributed their endurance to effective communication, which they said was central to trust in...

Cowbell Milk, the flagship brand of Promasidor Nigeria Limited has launched a national consumer promotion targeted at creating fun and excitement around the 2012 Olympic Games. The promo is tagged “Cowbell Olympic Medal Rush.” The promo which was unveiled last Friday in Lagos is expected to run for three months....

Each Nigerian gold medalist at the London Olympic Games has been promised a cash reward of N1.5m by Promasidor Nigeria Limited, makers of Cowbell Milk. Disclosing this yesterday, during the contract signing of the partnership between the Nigeria Olympic Committee and Promasidor at the NOC secretariat inside the National Stadium...

Brands management is colorless. It is indiscriminate in scope of application; largely free of any form of constraints in as far as marketing is concerned. For practitioners in marketing and advertising, it is simply a way of lie. Most times when definitions are put to this concept, all such presentations...

There has recently been an increase in the consumption of ‘energy’ drinks containing caffeine. Years back, drinks refered to as energy drinks were glucose-based and generally consideed more healthy. Energy drinks are drinks designed to increase stamina and improve physical performance. Some energy drinks are even designed especially for elite...

Samsung Electronics' latest flagship Smartphone, Galaxy SIII is now available in Nigeria, only a few weeks after launch in Europe. The much expected device was formally unveiled to Nigeria phone users at Samsung Brand Shops at The Palms Shopping mall in Lekki....

Nigeria’s premiere 24 hour music channel, Nigezie, is back with a bang and we’re set to change the game once again! Virtual Media Network in conjunction with Now Musik and Hypertek present, the Nigezie Relaunch Party at the all new, super exclusive Rumors, 15 Oduduwa Way, GRA, Ikeja. The multiple...

By Ayopo Ayodeji I read a news report in the media recently about Toyosi Akerele, the founder of R.I.S.E, a youth development organisation. She was quoted as saying her organisation can mobilise about 60 million youth. I gave her comment serious thought and was beside myself imagining how it could...

On Saturday June 16, 2012, The La Casera® Company Limited, makers of La Casera®, Latina  and Nirvana carbonated soft drinks convened a select Entertainment Correspondents to formally present the new brand ambassador-Miss La Casera® 2012.The venue was at the classy Autolounge Bar, Adeola Odeku and the mood was congenial as...