TO strength its brand in the minds of its consumers, First City monument Bank (FCMB) has unveiled a new marketing communication campaign. It is designed to tell consumers that whatever steps the bank had taken and will continue to take in the near future is meant to serve them better....

The organizers of Music Meets Runway (MMR) have confirmed the names of Naeto C, Iyanya, Omo Baba Olowo Crooner, Davido, new kid on the block, BurnaBoy and EME star, Wizkid as part of the stars that would grace the stage when the MMR returns this year on Monday, December 24,...

The winner of the first-ever Nigeria’s Got Talent has emerged! Her name is Amarachi Uyanne and she’s just eight years old!! Amarachi, a dancer from Benin City, Edo State, dusted off competition from nine other contestants and was crowned winner in front of a studio audience today, Saturday, December 8,...

The Ecobank Group has launched its first, fully integrated advertising campaign, designed for the bank’s brand positioning. The campaign, with the theme ‘the future is Pan African,’ unveiled in Lagos last weekend, positions Ecobank as the Pan-African bank capable of creating positive change across the African continent for individuals and...

By Daniel Obi What could have given rise to the plethora of consumer promos and lotteries embarked upon by virtually all marketers in different sectors? Except perhaps the oil industry, every other sector from telecoms to manufacturing, banking and service sectors are all engaged in one form of consumer promo...

Charles Nnochiri, Category Manager, Grand Oak Limited AS brands continue to bombard consumers with sales promos of all shades by the day, CHARLES NNOCHIRI, Category Manager with wines and spirits marketing outfit, Grand Oak Limited, shares his thoughts on the subject and highlights who gains in this interview with BRANDXCHANGE...

Diamond Bank Plc, one of the leading commercial banks in Nigeria has launched a first of its kind mobile banking truck in the country in a bid to take banking services to the door step of its existing and potential customers. The new service, tagged Diamond–in–Motion, was launched yesterday at...

After impressive audition outings in Abuja, Port-Harcourt, Owerri, Benin and Lagos, all is now set for the nation-wide broadcast of season three of Nigeria’s biggest music reality show commencing on the 16th of December 2012. Head, Events and Sponsorships, Etisalat Nigeria, Ms. Modupe Thani said that the time of waiting...

Globacom has launched its new improved internet modem that gives the best offering in browsing speed among other features. Known as Glo Bolt, the internet modem is designed to give customers, new browsing experience. Formerly known as Glo Netpro, the repackaged High Speed Internet (HSI) service runs on the HSPA...

Organisers of the upcoming Beach Soccer tournament, Copa Lagos 2012, have revealed that Wizkid will be headlining the Copa Lagos concert on the opening day. The tournament which is being sponsored by banking giant FCMB begins on the 14thDecember 2012. It will include a mixture of Beach Soccer, Concerts, Parties...