Coca-Cola’s new campaign extends an invitation to Nigeria to ‘Share a Coke.’ For the first time in the Nigeria, Coca-Cola is personalizing the sharing experience by swapping out some of its iconic logos on on all its packaging – the returnable glass bottle, cans and PET bottles for the nation’s most popular names among teens and Millennials.
According to the Marketing Director Coca Cola Nigeria, Madam Patricia Jemibewon, the campaign aims at giving all consumers a unique opportunity to connect and share their personalized Coke with the people who matter the most to them.
The “Share a Coke” campaign recognises Nigeria’s culture and diversity as 600 popular names have been selected from the rich array of names across the various regions of Nigeria.“Share a Coke does not only reinforce our ongoing commitment to refresh the world but also to inspire shared moments of optimism and happiness”, Jemibewon said.
From January 10, consumers will be able to buy personalised Coke in glass, Can and PET from retail outlets across the country. Consumers who are unable to find their names in-store will have the chance to create their own personalized Coke during the nationwide activation which commences on 2nd February 2015.The ‘Share a Coke’ campaign was first introduced in Australia in 2011. Since then, the Company has launched the ‘Share a Coke’ campaign in over 50 countries around the world, including New Zealand, Argentina, Brazil, South Africa, Great Britain, Turkey, Germany, Spain and Chile.
