Two of Nigeria's leading companies, Pepsi and telecommunications operator, Airtel Nigeria, have announced an audacious consumer promotion to reward customers for their loyalty and ensure they begin the new year on a high. Addressing a press conference at Sheraton Hotels and Towers, Lagos on Thursday, both organisations said the partnership...

By Ayodeji Ayopo A brand should have some basic attributes that will make it stand out in the market place. The brand needs to be properly defined for the consumers to know what its stands for and what makes it different from the others. It is only a brand that...

Procter and Gamble (P&G) has announced the appointment of Mr. George Nasser as the new company Managing Director for Nigeria. The announcement was made this week by Miss Olatomiwa Akande, the company’s communications Manager. Mr. Nasser brings with him a wealth of senior management and leadership experience, having served for...

Closeup, a leading toothpaste in Nigeria, has set the pace for an engaging and fun-filled Valentine season among Nigerian youths with the launch of the digital social game, “Cupid Games”. The St. Valentine’s Day, an annual celebration of love, is a period for getting closer and expressing affection, and as...

Last June, Facebook released a tracking pixel, a snippet of code that allows advertisers to track customers who come to their websites from Facebook ads. For Amy Norman, co-chief executive officer of Little Passports, the pixel was a game-changer. Ms. Norman, whose San Francisco company sends children a monthly package...

Tutor.NG is an Online Tutoring Platform providing tools and resources for engaging and teaching learners anytime, anywhere. It provides the technology for tutors to transform any environment into a learning space.  Tutor.NG Platform is a robust system that provides everything you need to take your teaching online – a virtual...

For several weeks since WED Magazine made the announcement of a N15Million wedding contest which would be co-ordinated by Nigeria’s top wedding vendors, the excitement has been pitch high. Week after week, we’ve been thrilled to hear the best of the best vendors joining the My Big Nigerian Wedding‘s ‘Dream...

The Performing Musicians Association of Nigeria (PMAN) currently as part of its re-branding and re-structuring plans has released its new official logo and hi-tech membership card. After years of instability driven by disunity and factional sentiments; peace, direction and co-ordination is returning to the Nigerian music union, PMAN. As constant...

Two years after the remarkable launch of its groundbreaking Friendship (Padi Na Good Thing) Campaign, Nigeria’s leading mobile Internet Company, Airtel Nigeria, has taken another giant step in fulfillment of its vision to become the country’s most loved brand with the launch of Come Alive, a new thematic campaign targeted...

L-R: Mrs. Betty Okonoboh, General Manager; Mr Felix King; Eiremiokhae, MD/CEO; Mr Ororo Azemhbo, Creative Director, all of Oracle Experience and Mr. Goddie Ofose, Chairman, Brand Journalist Association of Nigeria BJAN during the presentation of BJAN magazine and best effort in innovative experiential Marketing award to Oracle Experience at the...