Brands, more than ever before, are making conscious efforts to align with the aspirations of consumers. This is due to among others the increase in consumer-market awareness, but more importantly brand owners are interested in creating brand loyalty that plays significant roles in profitability, market share growth and sustainable success...

Woken up by competition and perhaps adulteration, Titus Sardine brand, which has remained quiet in the Nigerian market, has developed a new marketing campaign to distinguish the long-standing brand in the market. The objective of the campaign unveiled to journalists recently is to boost the share of Titus Sardine in...

Helsink – Two years after hitching its fate to Microsoft’s Windows Phone software, Nokia collapsed into the arms of the U.S. software giant, agreeing to sell its main handset business for 5.44 billion euros ($7.2 billion). Nokia, which will continue as a maker of networking equipment and holder of patents,...

The Yoruba adage, olobe lo l’oko (the best cook among rival wives has the ears/mind of the husband) sums up the import and essence of the new Onga seasoning television commercials  (TVCs) currently running on all major TV networks both on cable and terrestrial platforms across West Africa. The TV...

Globacom has expressed gratitude to its subscribers and Nigeria for their support for the network in the past ten years. The company, which marks its 10th anniversary today, having commenced business on August, 29, 2003, said it had been an eventful and fulfilling first decade of operations. In a press...

by Ayodeji Ayopo Word of mouth is a potent marketing tool that can be used to engage consumers. It has been proven and tested over the years as one that can either make or mar a brand. It is true indeed that consumers value opinions expressed directly by them. This...

As part of its commitment to reward and empower its customers, leading telecommunications service provider Airtel Nigeria, has introduced an exciting trivia-based mega consumer Promo to delight and handsomely reward subscribers with millions of cash prizes daily. The Promo, tagged Airtel STEP UP Promo, is anchored on a point-based interactive...

It is no longer news that the Nigerian mobile phone industry has evolved from what used to be a non-competitive arena that had only a few brands dominate the hearts and hands of the average Nigerian. The once stigmatised Chinese owned company ‘Tecno Technologies’ has evidently grown from producing what...

Etisalat Nigeria on Saturday, August 10th launched the Etisalat Cloud 9, a first of its kind music platform that offers unique end-to-end experiential music performances from upcoming breakthrough artists and legendary iconic musicians. The A-List event which held at Villa Medici, Victoria Island, Lagos had celebrity guests such as Toke...

BlackBerry Ltd (NASDAQ:BBRY) and Samsung have collaborated to announce a new marketing partnership in Africa. Samsung has stated that it will entail BBM, BlackBerry Messenger, in its Android app, along with its very own ChatOn Services. BBM will be a part of Samsung Messaging Services that comes installed with all...