Every four years the FIFA World Cup arrives to global fanfare, the obvious reaction to the biggest possible event for the world’s most popular sport. That global audience is a veritable goldmine for corporations around the world, and especially so for the tournament’s official sponsors. FIFA’s major partners, which reportedly...

By Adedeji Ademigbuji The Regional Managing Director, Impact Porter Novelli, Mr. Tim Walmsley, has urged PR professionals to adopt story-led communication when designing messages for the brands in their portfolio and depart from brand-led communication approach which often bores the target audience. During his visit to Nigeria recently, Walmsley observed...

The World Cup kicks off in Brazil June 12. How big of a business is soccer’s quadrennial tournament for FIFA (International Association of Federation Football), the sport’s international governing body? World Cup Brazil will generate $4 billion in total revenue for FIFA, or 66% more than the previous tournament in...

Diamond Bank Plc has launched Season 4 of the Building Entrepreneurs Today (BET4) programme – a corporate social responsibility initiative of the bank aimed at enhancing the growth potentials of Nigerian entrepreneurs through capacity building. Speaking at the official launch of the fourth season of the programme in Lagos, Olumide...

It's a World Cup year, which means only one thing for soccer's major international stars. They're about to feel an almost unbearable amount of hellish pressure. Nike—which isn't a World Cup sponsor but always creates plenty of marketing around the tournament, just without naming it as such—has often focused on...

Triangle powered by Samsung Nigeria is an innovation never seen or heard of before.  Include the hashtag "#TRIANGLE powered by Samsung" in all your tweets from now till 29th of April and stand a chance to win fantastic prizes. The more retweets and tweets the more your chances of winning....

Some brands come into the stores unannounced, but not Samsung Mobile Nigeria. Awesome products have always been welcomed with spellbinding events. With their newest and most recent entry into the premium Galaxy S series –the Galaxy S5 – they pulled out the stops and recorded a lot of firsts. The...

The Nigerian Bottling Company (NBC) Limited has again restated its commitment to preserving and protecting the environment by supporting Wecyclers Nigeria Limited, Wecyclers is an organisation that seeks to solve the urban waste challenge by using a fleet of low-cost cargo bicycles to offer convenient household collection of recyclable waste...

Global Leader in consumer electronics and home appliances, LG Electronics (LG) is unrelenting in its quest to making life comfortable and convenient for its numerous consumers with the introduction of the new LG Chest Freezer. The event which held at the LG showroom in Lekki was aimed at making safe...

UPDC PLC to announce its full support to the Second Music Festival Lagos and its commitment to the development of the Music industry in Nigeria. February 28th, 2014 (Lagos Nigeria) UPDC PLC owner of the Golden Tulip Festac Lagos Hotel and one of the main sponsors of the Second Music...