REGISTER HERE Awesome Communications, the publishers of frontline brands and Marketing journal, Brand Communicator has concluded plans to hold the maiden edition of the Women in Marketing Conference and Awards (WIMCA), with the theme, “Inspiring Change in Marketing: Taking the centre stage”. This ground breaking event is set to hold...

Mark Zuckerberg is now richer than Google co-founders Sergey Brin and Larry Page. Facebook's chairman added $1.6 billion to his fortune Thursday after the world's largest social network closed at a record. The surge elevated the 30-year-old's net worth to $33.3 billion, moving him past Brin, 40, and Page, 41,...

Once upon a time it was virtually impossible to buy goods online or pay for any service on the web if you were in Nigeria. As Nigerians woke up to the development of e-commerce, various payment options began to emerge to make things easier but we still didn’t have one...

On Friday, 11th July, Nigeria’s leading alcoholic beverage company, Guinness Nigeria Plc., held the 2014 edition of its National Sales and Distribution Conference/Awards. At the event themed, “Inspired to Win”, the company took out time to recognize and reward the efforts of its numerous distributors for ensuring the sustained growth...

By Ayodeji Ayopo I have always admired Al Ries and Jack Trout who are accomplished authors and voices of authority on marketing matters. These two great icons have contributed immensely to knowledge through their laudable contributions to the field of marketing. In as much as I appreciate these two men...

We are loving South African music duo Mafikizolo so much right now! Though the group has been in the music industry for over a decade, it was their smash hit “Khona” which propelled them to Pan-African superstardom. Their latest song with Davido – “Tchelete (Goodlife)” is presently heating up the...

Brazil Dominates The Most Expensive World Cup Teams Barcelona paid a staggering $124 million to acquire Brazilian phenom Neymar in June 2013. It was a lauded signing ultimately marred by disappointment. It resulted in the indictment and resignation of the club’s president Sandro Rosell for covering up the full transfer...

A new business is nothing without publicity, so getting the brand message out there is vital. So is the way that entrepreneurs go about it. Being over cautious with PR kind of defeats the object. When promoting their company and their brand, they need to be bold, even outrageous, some...

By: ADEDEJI ADEMIGBUJI Reality shows appear to be gradually becoming a new platform that generates emotional bonding to viewers thus delivering on media investment than traditional platforms. ADEDEJI ADEMIGBUJI reports that the trend poses danger to the survival of traditional platforms. Fake and edited, reality TV shows  have been criticised...

One of the quickest ways you can rise to the top in business is to establish a distinct and attractive personal brand. Yet few people know how to do this. As a result, most entrepreneurs and executives have unclear, unnoticeable brands – and work for the rest of the careers...