In its unique tradition of rewarding loyal consumers, Star lager beer, from the stable of Nigerian Breweries Plc, has unveiled the brand’s second national consumer promotion in 2013. The new national consumer promotion tagged ‘Win and Shine’ promo is set to redefine consumer experience in brand promotion and open to...

It is almost time for some hard core comedy. The Nite of a Thousand Laughs event will be coming to you live for its 8th edition and is now revamped and recharged. The event has changed its template to reflect strict time of comedy for this years edition. The new package...

At Sheraton Hotel and Towers Ikeja Lagos on Tuesday 27th August 2013, the brand owners of the Titus Sardines, worldwide; UNIMER Group, SA Morocco in conjunction with her biggest Distributors   on the west coast of Africa, unfolded plans for a new marketing campaign aimed at protecting consumers of the vintage...

Brands, more than ever before, are making conscious efforts to align with the aspirations of consumers. This is due to among others the increase in consumer-market awareness, but more importantly brand owners are interested in creating brand loyalty that plays significant roles in profitability, market share growth and sustainable success...

Woken up by competition and perhaps adulteration, Titus Sardine brand, which has remained quiet in the Nigerian market, has developed a new marketing campaign to distinguish the long-standing brand in the market. The objective of the campaign unveiled to journalists recently is to boost the share of Titus Sardine in...

Helsink – Two years after hitching its fate to Microsoft’s Windows Phone software, Nokia collapsed into the arms of the U.S. software giant, agreeing to sell its main handset business for 5.44 billion euros ($7.2 billion). Nokia, which will continue as a maker of networking equipment and holder of patents,...

The Yoruba adage, olobe lo l’oko (the best cook among rival wives has the ears/mind of the husband) sums up the import and essence of the new Onga seasoning television commercials  (TVCs) currently running on all major TV networks both on cable and terrestrial platforms across West Africa. The TV...

Globacom has expressed gratitude to its subscribers and Nigeria for their support for the network in the past ten years. The company, which marks its 10th anniversary today, having commenced business on August, 29, 2003, said it had been an eventful and fulfilling first decade of operations. In a press...

by Ayodeji Ayopo Word of mouth is a potent marketing tool that can be used to engage consumers. It has been proven and tested over the years as one that can either make or mar a brand. It is true indeed that consumers value opinions expressed directly by them. This...

As part of its commitment to reward and empower its customers, leading telecommunications service provider Airtel Nigeria, has introduced an exciting trivia-based mega consumer Promo to delight and handsomely reward subscribers with millions of cash prizes daily. The Promo, tagged Airtel STEP UP Promo, is anchored on a point-based interactive...