Adebayo Adekanmbi is Chief Marketing Officer of MTN Nigeria. He combines multi-disciplinary competencies as a Brand /Marketing Strategist, Consumer Insight Data Analyst and Business Intelligence professional. Taking a look back at your career trajectory before your appointment as CMO, would you have dreamt that you’d be marketing lead for one...

Before Steve Jobs got his hands on Apple for the second time in 1997, things were far simpler. Serious business customers were different from their playful consumer counterparts. Men bought technology products; women were fashion buyers. Kids had disposable income to waste, and mature folks cautiously invested their pennies. Branding...

Based on our decades of work on the world's most valuable brands, we know that strong brands deliver superior business returns. We have also learned that the strongest brands are built from the inside out and share common attributes and behaviors such as: ·      Very high internal clarity...

Learn what this critical business term means and what you can do to establish one for your company. Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what...

Brand is dead. Brand is alive. Brand is, as never before, design. Why do we say this? There’s now a widespread belief that talking about brand in the conventional sense slows everything down, and that all those brand strategies, brand models, brand onions and brand guidelines just get in the...

In bid to celebrate friendship and build relationship, Lenovo, a leading technology company is encouraging customers to take charge and do something for someone. The trusted Smartphone brand is rewarding Nigerian Who Do with an opportunity to host three friends to an exotic dinner in a five star hotel. To...

Durex is the world’s No 1 condom brand with over 75 years of unsurpassable experience of manufacturing condoms & products to enhance sexual well-being distributing across the globe. Jumia Nigeria teams up with Durex and the popular Pulse VIP to host a grand event in one of the finest locations, COVA lounge...

The season of love is here again and indeed love is in the air! With valentine approaching, what better way to get lovers in the mood than to join the Grand Oak Val train. As lovers brace up to celebrate another St. Valentine Day, Grand Oak Limited a leading marketer...

The emergence of internet has, in the recent time, seen the growth of online media. Most of the operators of this online media platform, who are a one-man or a group of two or three, rely heavily on the website of traditional media outfits to pick their news in disregard...

UPDC PLC has announced its full support to the Third Music Festival Lagos and its commitment to the development of the Music industry in Nigeria. UPDC PLC executives and owners of the Golden Tulip Hotel Festac Lagos Hotel and one of the main sponsors of the Second Music Festival Lagos...