Learn what this critical business term means and what you can do to establish one for your company. Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what...

Brand is dead. Brand is alive. Brand is, as never before, design. Why do we say this? There’s now a widespread belief that talking about brand in the conventional sense slows everything down, and that all those brand strategies, brand models, brand onions and brand guidelines just get in the...

In bid to celebrate friendship and build relationship, Lenovo, a leading technology company is encouraging customers to take charge and do something for someone. The trusted Smartphone brand is rewarding Nigerian Who Do with an opportunity to host three friends to an exotic dinner in a five star hotel. To...

Durex is the world’s No 1 condom brand with over 75 years of unsurpassable experience of manufacturing condoms & products to enhance sexual well-being distributing across the globe. Jumia Nigeria teams up with Durex and the popular Pulse VIP to host a grand event in one of the finest locations, COVA lounge...

The season of love is here again and indeed love is in the air! With valentine approaching, what better way to get lovers in the mood than to join the Grand Oak Val train. As lovers brace up to celebrate another St. Valentine Day, Grand Oak Limited a leading marketer...

The emergence of internet has, in the recent time, seen the growth of online media. Most of the operators of this online media platform, who are a one-man or a group of two or three, rely heavily on the website of traditional media outfits to pick their news in disregard...

UPDC PLC has announced its full support to the Third Music Festival Lagos and its commitment to the development of the Music industry in Nigeria. UPDC PLC executives and owners of the Golden Tulip Hotel Festac Lagos Hotel and one of the main sponsors of the Second Music Festival Lagos...

Should an entrepreneur running a small business care about branding? Business development experts have noticed that the answer to that question is usually no but even when it is yes; the entrepreneur is often more concerned about getting customers, paying salaries and paying bills such as rent. Various marketing strategists...

BRAND VALUE – AN ASSEST NO CEO, CFO OR CMO SHOULD IGNORE Today businesses operate in a constantly changing marketplace. Consumer values and needs change; products and services change; competitors change and adapt. One of the most frightenly undervalued assets of any company is their brand strength. Doug de Villiers,...

Airtel has redeemed its prize to Mr. Abiodun Adio, a truck driver, who emerged the lucky winner of 2015 Range Rover Vogue’s grand prize of the Airtel Red Hot Promo Season 2. The grand finale of the promo was held at Airtel Head Office, Banana Island, Lagos in the presence...