If you are building a company that depends on making people feel sexy and sophisticated, it’s probably going to confuse your consumers if you your logo is bright green. That’s because different colors are associated with different feelings. Green conveys organic growth, the earth, nature, or feelings of caring. Meanwhile,...

We live in a return-on-investment-driven society that is obsessed with instant gratification. Whenever we implement a new product feature, make a pitch to investors, launch a marketing campaign, interview a key job candidate or make a sales call, we want to see tangible and immediate results. Our obsession with seeing measurable business results can...

Breakfast is essential and it is not advisable to skip, a nutritionist has said. Dr Folake Samuel of the Department of Human Nutrition, Univeristy of Ibadan (UI), said it is dangerous to skip breakfast or eat just anything to replace breakfast. In an inteerview with The Nation,Dr  Samuel said: “Skipping...

Janet Jackson Shares New Song "Unbreakable" Janet Jackson wants the world to know that she’s still owns her position at the top of the entertainment industry – globally. Janet Jackson has once again packed a punch in the album cover for her long-awaited eleventh offering, Unbreakable. On Thursday, the 49-year-old...

Shout out to our Lagos, Enugu, Port Harcourt and Benin peeps! Guinness believes that your city is Made of Black. Lagos; the city that never sleeps; the hub of business and entertainment. The people of Lagos typify the Made of Black attitude; they are hardworking and resilient. I am sure...

I recall a job interview some time ago where having successfully scaled through the processes, I had to meet with the business owner for final talks (usually money matter). In the course of the talk, somehow the conversation veered into cosmetics for men. After much jaw-jaw without agreeing on the...

Kasapreko Company Limited makers of the popular Alomo Bitters launched TWO new brands Kalahari Bitter and Carnival Strawberry into the Nigerian market. The event, which was held at Club Escape in Lagos over the weekend, was well attended by crème de la crème in the society. The introduction of these...

Our Brand for the month of September goes to Infinix Hot2 The Infinix Hot 2 is not only finer; it is definitely hotter than any other phone on the block right now. Within few seconds of the launch, the sleek 5” HD screenphone sold out on Jumia.com.ng, proving to be...

The Street Toolz Digital Centre (SDC) in partnership with Digital Marketing Institute, Ireland has announced a Free Digital Marketing Masterclass all over Nigeria to help marketing firms, advertising agencies and brands reinvent themselves in today’s fast driven digital marketing economy. According to the Centre, about 65% of marketing and advertising...

Sterling Bank has said that its ‘Get Ready for Work’ initiative for this year will be extended to entrepreneurs and owners of small businesses to enable them add more value to their enterprises. The bank’s Executive Director, Finance & Strategy, Abubakar Suleiman who disclosed this in Lagos at the weekend,...