archive2024

In the heart of the bustling city of Lagos, amidst the cacophony of daily life, there exists a small kitchen where something extraordinary unfolds every day. It is not just any kitchen; it is a place where love is poured generously, where emotions blend seamlessly with ingredients, and where each...

Feelers emanating from marketing communication circles in Nigeria indicate that the creative account of Spotify, the world's most popular audio streaming subscription service may have been entrusted to Anakle, a leading marketing and services development company in Nigeria. This move signals a potential change in direction for Spotify's marketing strategy,...

By Olawale Sanusi (L-R) Adeola Kayode, Head of Brands & Creative Services; Saidat Lawal-Mohammed, Director, Marketing Communication; Gift Phil-Akidi, Manager, Media Planning & Management; Obehi Ehimen, Manager Digital Marketing, all of 9mobile at Kantar's Brands of Tomorrow event in Lagos recently. 9mobile, Nigeria’s innovative telecommunication company joined Kantar, a global...

By: Philip Odiakose Out-of-home (OOH) advertising has long been a cornerstone of marketing strategies, offering brands the opportunity to reach consumers in high-traffic locations where they live, work, and play. However, measuring the return on investment (ROI) of OOH campaigns has historically presented challenges due to limited data availability and the...

By Olawale Sanusi L-R: Head of Clinic, Bridge Clinic Lagos, Dr. Ogunniran Babatunde; Medical Director, Bridge Clinic Nigeria, Dr. Toyin Ajayi; Director of Embryology, Bridge Clinic London, Dr. Marta Jansa Perez; Head of IVF Laboratory, Bridge Clinic Nigeria, Rashidat Shatta and Managing Director, Bridge Clinic Nigeria, Mr. Sunny Ekhalume at...

The Macallan has unveiled The Reach, an incomparable single malt whisky that reflects an extraordinary moment in time and exemplifies the enduring spirit that has been at the heart of the brand for 200 years in Nigeria. The event was held in Lagos on Friday, February 23, 2024. Crafted in...

By Olawale Sanusi ...As MediaFuse-Dentsu Celebrates 10th Anniversary dentsu, one of the world's leading integrated marketing communication networks, is holding its Africa regional conference in Nigeria. The Dentsu Africa conference commences on Monday, February 26, 2024, in Lagos and will end on Thursday, February 29, 2024, the Group Chief Executive...

L-R: Profit Center Head Service, Pramod KC, Marketing Manager, Oluwatosin Odiagbe, Business Head, Sandipan Bhattacharya, Profit Center Head Simba Solar, Debdeep Mukherjee, B2B Sales Manager, Oyindamola Omolaja, Profit Center Head Genus, Sandeep Sharma and Profit Center Head Retail, Adebimpe Adebisi all of Simba Group during the presentation of Talegent series...

Stanbic IBTC Bank, in its ongoing Reward4Saving Promo, rewarded 70 additional customers in the January draw, which brings the total number of beneficiaries to 1,424 since the inception of the promo in 2021. The Reward4Saving Promo was created to foster disciplined saving habits among Nigerians, offering them rewards for achieving...

L-R: The Macallan Brand Educator and Ambassador, Lagos, Daniel Atteh; Assistant Brand Manager, Edrington Portfolio, Nigeria, Idorenyin Emmanson; The Macallan Brand Education Manager - MEAI, Jodie Marriott; Brand Manager, Edrington Portfolio, Nigeria, Hammed Adebiyi; The Macallan Brand Ambassador, Abuja, Adeyinka Adepetun during the unveiling of The Reach, The Macallan's oldest...