archive2024

Brand News

ALX Welcomes 30,000 New AiCE Learners Across Africa

ALX Africa, the innovative tech career accelerator, is thrilled to announce the enrollment of 30,000 new learners across Africa into its Artificial Intelligence Career Essentials (AiCE) programme. This significant milestone underscores ALX’s commitment to fostering a new generation of leaders across Africa, equipped with innovative skills in AI technology. In...
AdvertisingBrand Campaign

New York Festivals partners MARKETING EDGE on New York Advertising Awards

To inspire creativity and excellence on global scale, New York Festivals, the organisers of New York Advertising Awards, is partnering with MARKETING EDGE Publications, Nigeria's leading marketing and brand-centric media powerhouse. In the strategic and global partnership, MARKETING EDGE Publications will be promoting and covering the prestigious New York Advertising...
Brand News

9mobile Urges Subscribers to Link their National Identity Number (NIN) to their Phone Lines to avoid Disconnection

By Olawale Sanusi Nigeria’s customer-centric telecommunication network, 9mobile, has urged its subscribers who have not linked their SIM cards with their National Identity Number (NIN) to carry out the exercise on or before February 28, 2024, to avoid disconnection from the network. Customers who do not comply with this directive...
Brand News

Dufil Prima Foods Limited Appoints Chain Reactions Africa as New Public Relations Consultant for Indomie Noodles Nigeria

L-R Temitope Ashiwaju, Group Corporate Communications & Event General Manager; Israel Opayemi, Managing Director/Chief Strategist, Chain Reactions Africa and Oluwadamilola Olujide, Associate Consultant, Chain Reactions Africa, at the contract signing appointing Chain Reactions Africa as the new Public Relations Consultancy for Indomie Instant Noodles in Nigeria. Following about six months...
Brand News

Onyinye Igbo-ugwu takes up the appointment of Executive Director at Monumental Concepts and Displays Ltd

Monumental Concepts and Displays Ltd. has appointed Onyinye Igbo-ugwu as its new Executive Director, marking a significant milestone for both the company and the seasoned professional. Bringing nearly two decades of diverse experience in Architecture, Banking, Information Technology, and Outdoor Advertising, Onyinye has been a stalwart contributor to Monumental Concepts...
Articles

Navigating the Complexities of Media Monitoring: Strategies for Effective Brand Media Intelligence Gathering

By: Philip Odiakose In today's media landscape, the ability to monitor and analyze media coverage is crucial for brands seeking to stay ahead of the competition and maintain their reputation. However, the sheer volume and diversity of media sources, coupled with the ever-evolving nature of communication channels, present significant challenges for...
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