Brand News

Brand News

Firstbank Launches Revolutionary Mobile Banking App, Reinforces its Commitment to Put Customers First.

FirstBank Logo - Brandessence Nigeria In furtherance of its commitment to spearhead value-driven mobile and digital banking in Nigeria, First Bank of Nigeria Limited has announced the launch of the LIT Application, created to revolutionise the culture and experience of mobile banking in Nigeria. The state-of-the-art banking app is the...
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Otis Ojeikhoa Wins MARKETING EDGE’s Outstanding Experiential Marketing Personality of the Decade

Nigeria's experiential marketing prodigy and a leading light in that sub-sector of the Nigerian marketing communications industry, Otis Ojeikhoa, Managing Director/CEO of  , has been recognized and celebrated for the trail-blazing contributions which he has made to his sub-sector of the marketing communications industry and the larger Nigerian economy in...
Brand News

Heineken Named Beer of the Decade

L-R: Aboyowa Ikpobe, Brand Manager, Heineken Lager Beer, Nigerian Breweries Plc; Dr. Ayo Teriba, MD/CEO, Economics Associate; Wasiu Abiola, Head Media, PR, Digital & Sponsorship, Nigerian Breweries Plc, at The Marketing Edge Awards Presentation For Heineken as Lager Brand of the Decade in Lagos last weekend. World's premium beer brand,...
Brand News

Publicis Groupe, Parent Company to Insight Redefini, Overtakes WPP in Market Capitalization

Publicis Groupe, one of oldest and largest marketing and communications companies in the world by revenue,and parent company to West Africa's largest marketing communications group, Insight Redefini, has now overtaken WPP, in market capitalization, for the first time. Commenting on Publicis Groupe's big win to advertising publication, Brand Equity, advertising...
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