Brand News

Iretomiwa Akintunde-Johnson, Lead PR & Communications Adviser at ID Africa - a pan-African communications advisory firm -  has called on public relations professionals to improve their data storytelling and visualisation skills. She highlighted this in ‘Data Literacy in PR Report’ a publication by Public Relations and Communications Association (PRCA), the world’s largest professional PR...

As seasoning cube brands jostle for relevance with consumers, nothing beats the feeling of being recognized as the Outstanding brand of choice in the seasoning category. At the heart of the recognition is the superior value of unique taste, exciting aroma and flavour, that Terra Seasoning Cube adds to cooking...

Following the completion of the infrastructure for the first phase of the Lagos Rail Mass Transit (LMRT) Blue Line, a 13-kilometre stretch from Marina to Mile 2, the Managing Director, Lagos Metropolitan Area Transport Authority, LAMATA, Engr. Mrs. Abimbola Akinajo, has admonished Lagosians to own and protect the structure and...

Have you ever recycled or reused your organic and inorganic waste? If you haven't, now is the time to get on board. Waste management is one of the biggest environmental challenges in the world. Shocking right? Apart from its negative environmental impact, poorly managed waste leaves us susceptible to serious...

By Olawale Sanusi Cannes Lions has evolved its admissions process to focus on areas of Sustainability, Impact and Effectiveness, and DE&I. Updates to the Special Awards see two additions to the people rankings and an expanded Regional Network of the Year. Demonstrating Impact This year, entrants into every Lion, except...

11 plc, sole distributor of Mobil fuel and lubricant brands in Nigeria has unveiled a pan- Nigeria radio campaign for its teeming consumers and target markets. The new creative initiative by the foremost lubricants company is aimed at strengthening its brands equity while educating motorists,mechanics and other key stakeholders about...

Terra Seasoning Cube, from the stable of TGI Group, is well known for the value it adds to cooking, which includes pleasant aroma, exciting taste and flavour. This fact was brought to the fore recently, when the seasoning was adjudged the Outstanding Seasoning Cube Brand of the Year, at the...

  Heirs Life Assurance (HLA), the leading specialist life insurance company, recently opened eleven additional retail offices nationwide to better serve its growing number of customers across the country. The company attributes this rapid expansion to fulfilling its promise of accessibility by combining an expansive physical footprint with a robust digital presence aimed at democratising access to insurance. An excellent customer...

Right: Publisher and editor of Brand Impact, Adetunji Faleye, presenting Event and Public Relations Agency of the Year award to managing director and chief executive officer, McEnies Global Communications, Omolaraeni Olaosebikan, at the agencys office in Ibadan Recently.   ...emerges Event and PR Agency of the Year at Brand Impact...

By Olawale Sanusi Ahead of the 70th edition of the Cannes Lions International Festival of Creativity, the largest global advertising event, professionals in advertising have expressed confidence in the recently announced Jury President who will assess creative works across different sectors of the industry as well as set the benchmark...