Articles

By Ayopo Ayodeji The impact of brands in public education cannot be underestimated. This is due to the potency of strategies adopted to leverage brand visibility and positive perception. In such campaigns, even when the brand image soars, the ultimate goal of public education is given utmost priority. I read...

Territorial restrictions: This article is not available for sale in Ireland or the United Kingdom. Art note: A photo of Richard Branson accompanies this article. Distributed by The New York Times Syndicate Q: Many companies spend a lot of money on rebranding. Is changing a business’s name necessary when there...