Brand News

In demonstration of its belief in the popular axiom that Life itself is a collection of stories, the La Casera Company, makers of  La Casera Apple Flavour carbonated soft drinks has unveiled a new thematic campaign, ‘Share your Story, Be a Star’, to further delight and engage its teeming consumers....

National telecoms operator, Globacom has announced its full readiness to begin the implementation of mobile number portability on its network. This is in compliance with the directive by the Nigerian Communications Commission (NCC) to all mobile operators to be ready for the commencement of the exercise on April 22. According...

Marketing Manager, Classic Beverage Total Impact, Mr. Obarotimi Bayo (left); General Manager, Mr. Gary Carlton and Group Brand Manager, Mr. Mani Siddhartha, during the launch of the La Casera New Theme Campaign in Lagos. Chairman of the Advertising Practitioners Council of Nigeria (APCON), Lolu Akinwunmi and other senior practitioners within...

As the much anticipated UEFA Champions League Final holds on May 25, HEINEKEN®, worlds’ most international premium lager beer, will be sponsoring five Nigerians, Diana Nwajiaku-Smart, Isaac Onochie Ijeh, Mayowa Opeyemi George, Franklin Chukwu Ijeh and Felix Amobichukwu Nwafor to the UCL Final in Wembley, London. Through their inventiveness, ingenuity...

Legend Extra Stout, the fastest growing stout brand from the stable of foremost brewer, Nigerian Breweries Plc, has launched the second edition of the Real Deal National Consumer Promotion. The brand is however set to capitalise on the success of the first edition, held in 2012. Just like the inaugural...

National premium beer brand from the stable of Nigerian Breweries Plc, Gulder Lager, broke fresh grounds in advertising by unveiling a new television commercial tagged, The Ultimate Arrival. While the average timeline for conventional television commercials range from 45 seconds to a minute, the new Ultimate Arrival TVC spanned over...

EXP and Towncriers agencies have lost the juicy multi billion naira MTN Below The Line (BTL) activities account. The account has now shifted its base to Keskese Limited and Brand Activation agencies. According to our impeccable industry source, the pitch that involved nothing less than 17 different agencies was a...

Leading Telecommunications Company, Globacom on Monday took its network expansion project a notch higher as it signed a $500 million network modernisation and expansion contract with leading telecom vendors, ZTE Corporation. The Company had last Friday signed a $750 million deal with Huawei Technologies to massively expand the huge capacity...

Food drinks and confectionery giant, Cadbury Nigeria Plc, has expanded its product portfolio to include powdered beverages with the introduction of Tang to the Nigerian market. The brand which has already been generating a lot of buzz in key cities across the country from the beginning of the year was...

Dunlop tyre has been reintroduced into the Nigerian market. In the late 70s and early 80s Dunlop was the name for tyres, at least in Nigeria. Tyre was synonymous to Dunlop, it became generic.  Infact , bathroom flip flops were called Dunlop, largely because of their springy nature. The going...