Brand News

The highly anticipated fashion event of the year, Music Meets Runway has announced its date. Yay! The event of music and fabulous couture will happen on Saturday 21st December 2013. This years event is tagged the “Icon Edition” and will feature prominent Designers and Artists such as; Deola Sagoe, Lanre DaSilva...

In the run-up to Yuletide, Dufil Prima Foods Plc, makers of Nigeria’s preferred noodles brand, Indomie Instant Noodles, is set to keep its teeming young consumers engaged with the ongoing ‘Indomitables Team’ promo which reintroduces the brand’s famous Indomitables characters. The promo, which has seen the company rebranding its popular...

Noah’s Ark Communications Limited has once again set the pace in the industry by recording another significant milestone by emerging the first agency in Nigeria to be recognized by Cannes Lions – the world’s biggest annual awards show and festival for professionals in the creative communications industry. Cannes Lions awarded...

Preparations for the 2013 Lagos Countdown event has commenced.  Lagos State Signage and Advertisement Agency (LASAA) organizers of the event announced that the Lagos Countdown, a world-class celebration of the end of one year and the beginning of another in Lagos State will hold like last year. Conceived by the State...

Five years ago, Etisalat opened shop in Nigeria. The telecoms giant is celebrating its fifth anniversary with the the launch new high value proposition tagged ‘Etisalat GEM’. An event was held to mark this launch at the pool side of Radisson Blu Hotel, Victoria Island, Lagos and had in attendance...

JUMIA, Nigeria’s number one shopping destination, has launched two new stores on its website allowing the website to become bigger for customers to shop. Jumia this week announces the launch of the Biggest Online Christmas store in Nigeria and Nigeria’s first Online Wedding store. Christmas store Under the slogan ‘All...

On Saturday, 16 November, Nike’s We Run race will kick off in Lagos for the first time to inspire, support and connect runners around the world. Lagos will be the 16th city out of 26 cities which will run a race this year, with 2000 runners expected to participate in...

Nikon, the world leader in digital imaging, precision optics and photo imaging technology, launched the “I am Nigeria” campaign in Nigeria today as a part of their global “I am Nikon” campaign, which aims to encourage professional and recreational photographers to pursue their passion for photography. After a year of...

On a mission to make music fully mobile, affordable and heard, digital entertainment company, Spinlet has launched its highly anticipated Spinlet Music Download Site which is now accessible on all Macs, PCs, tablets and smartphones. Using ‘active rendering technology’ that is responsively designed to automatically adjust to any screen size,...

https://www.brandessencenigeria.com/wp-admin/post.php?post=1896&action=edit&message=1 As a measure of its growing influence in the continent, Dangote Group has emerged among Africa’s top 10 most valuable brands in 2013 in a survey conducted by African Business Magazine, a pan-African business magazine. In a survey tagged ‘The Brand Africa 100 table’, Dangote emerged as the most...