Brand News

Coca-Cola has kicked off its latest global campaign, the Crazy for Good Campaign, in Nigeria. The raison d'être of the campaign is geared towards inspiring and celebrating individuals who spread happiness by performing random acts of kindness in their daily lives. The campaign is coming as a sequel to its...

Lagos, Nigeria, May 13th. In demonstration of one of its core beliefs that distributors constitute major bastions to any business, Lucky Fibres makers of Nobel Carpet, Nigeria’s premium carpet and rugs brand, has recently dazzled its ever reliable trade partners across Nigeria to grand receptions to appreciate their support. The...

Leading telecoms operator, Globacom Limited, yesterday put smile on the faces of its post-paid subscribers as it introduced another value-added product into the market. Called Glo Infinitiser, Globacom said this product is conceived to offer subscribers the full range of Glo voice, data and business offerings with the convenience of...

Lagos, Nigeria, Friday, May 3, 2013: In demonstration of its appreciation to the remarkable efforts and unparalleled loyalty being portrayed by its numerous distributors, The La Casera Company Plc, makers of La Casera – one of the leading brands in the Carbonated Soft Drink (CSD) market recently dazzled its esteemed...

In demonstration of its belief in the popular axiom that Life itself is a collection of stories, the La Casera Company, makers of  La Casera Apple Flavour carbonated soft drinks has unveiled a new thematic campaign, ‘Share your Story, Be a Star’, to further delight and engage its teeming consumers....

National telecoms operator, Globacom has announced its full readiness to begin the implementation of mobile number portability on its network. This is in compliance with the directive by the Nigerian Communications Commission (NCC) to all mobile operators to be ready for the commencement of the exercise on April 22. According...

Marketing Manager, Classic Beverage Total Impact, Mr. Obarotimi Bayo (left); General Manager, Mr. Gary Carlton and Group Brand Manager, Mr. Mani Siddhartha, during the launch of the La Casera New Theme Campaign in Lagos. Chairman of the Advertising Practitioners Council of Nigeria (APCON), Lolu Akinwunmi and other senior practitioners within...

As the much anticipated UEFA Champions League Final holds on May 25, HEINEKEN®, worlds’ most international premium lager beer, will be sponsoring five Nigerians, Diana Nwajiaku-Smart, Isaac Onochie Ijeh, Mayowa Opeyemi George, Franklin Chukwu Ijeh and Felix Amobichukwu Nwafor to the UCL Final in Wembley, London. Through their inventiveness, ingenuity...

Legend Extra Stout, the fastest growing stout brand from the stable of foremost brewer, Nigerian Breweries Plc, has launched the second edition of the Real Deal National Consumer Promotion. The brand is however set to capitalise on the success of the first edition, held in 2012. Just like the inaugural...

National premium beer brand from the stable of Nigerian Breweries Plc, Gulder Lager, broke fresh grounds in advertising by unveiling a new television commercial tagged, The Ultimate Arrival. While the average timeline for conventional television commercials range from 45 seconds to a minute, the new Ultimate Arrival TVC spanned over...