Brand Campaign

MTN Champs is back for its third season, and it's already shaping up to be the biggest yet. As thousands of young athletes prepare to compete in stadiums across Nigeria, this track and field championship continues to redefine grassroots sports in the country. From its inception to the Olympic-level talents...

Mouka, the market leader in Nigeria’s sleep industry, has joined the World Sleep Society, thousands of sleep health professionals and advocates worldwide in raising awareness of the importance of prioritising sleep health. This year, the company has partnered with the industry's key opinion leaders, NSP, the Nigeria Society of Physiotherapy,...

Lush Hair just raised the bar in the beauty industry! Known for celebrating beauty and confidence, The premium hair extension and hair care brand has officially welcomed three of Nigeria’s most influential female stars—Funke Akindele (Jenifa), Anita Alaire Afoke Asuoha (Real Warri Pikin), and Rachael Okonkwo (Nkoli Nwa Nsukka)—as its...

New Crystal Communications, a trailblazer in outdoor advertising, has raised the bar with the launch of iconic 3D digital billboards in Abuja and Lagos. These state-of-the-art installations are set to transform how brands connect with audiences, delivering dynamic, immersive, and high-impact visuals that captivate and engage. In the heart of...

  Peak Milk Set to Support Muslim Consumers Throughout the Holy Month with Nourishment and Community Engagement   FrieslandCampina WAMCO, makers of Peak Milk, Nigeria's leading dairy brand, today announced the launch of its 2025,"Share Goodness This Ramadan" programme of activities. The comprehensive line of activities will focus on nourishment,...

  New Crystal Communications, a trailblazer in outdoor advertising, has raised the bar with the launch of iconic 3D digital billboards in Abuja and Lagos. These state-of-the-art installations are set to transform how brands connect with audiences, delivering dynamic, immersive, and high-impact visuals that captivate and engage. In the heart...

Over 280 golfers from across Nigeria converged on Ado-Ekiti for the 2025 Ekiti Golf Club Captain's Inaugural Tournament, marking a significant milestone for golf in the state. The two-day event, held on March 1-2, 2025, celebrated the induction of Tolu Falayi as the club's new captain and showcased MTN Nigeria's...

While some brands are bombarding viewers with hundreds of mushy Valentine's Day campaigns, and at a time when everyone is expected to be loving and caring toward one another, Hypo Bleach takes a bold and unexpected route with its "DON'T SHOW LOVE" campaign. The animated commercial flips the typical Valentine's...

  As the creative industry continues to evolve at an unprecedented pace, a new wave of Black executives, Creatives Chief Officers, agencies and creators are leading the charge, breaking boundaries, and redefining what creativity looks like in 2025 and beyond. The Creative Industry 2025 Forecast highlights the transformative impact these...

On Wednesday, February 19, MTN Nigeria reaffirmed its commitment to supporting local communities and driving education with the donation of 4,600 digital tablets to Government Science Secondary School, Pyakasa, Maitama. These tablets will serve as key learning devices for students and school administrators. The devices were presented to Nigeria's Vice...