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Ecobank Unveils Advertising Campaign for Brand Positioning

The Ecobank Group has launched its first, fully integrated advertising campaign, designed for the bank’s brand positioning. The campaign, with the theme ‘the future is Pan African,’ unveiled in Lagos last weekend, positions Ecobank as the Pan-African bank capable of creating positive change across the African continent for individuals and...
Brand CampaignBrand News

Brandessence Sport: Eko 2012-18th National Sports Festival Kicks off Today

The 18th National Sports Festival will kick-started  today with the opening ceremony at the Teslim Balogun Stadium, Surulere, Lagos. Eko 2012 is expected to open with a spectacular ceremony showcasing the history of Nigeria’s commercial hub as thousands of non-paying spectators cheer on. President Goodluck Joanthan was billed to grace...
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