Brand Campaign

  The Pitcher Festival is thrilled to announce the upcoming Pitcher Showcase Lagos, taking place on Thursday, September 25, 2025, at the Radisson Blu Hotel, Ikeja GRA, Lagos. This highly anticipated event will bring together top creatives, marketers, media professionals, and academics to celebrate the continent’s finest achievements in marketing...

UBA has officially launched Season 5 of its Super Savers Promo, giving Nigerians more reasons to grow their savings while standing a chance to win big. The campaign which will run for nine months - September 2025 to May 2026 - will give customers the chance to win over ₦150...

The Golden Penny Semovita Soup Festival in Ibadan brought thousands together for a vibrant celebration of Nigerian food culture, tradition, and entertainment. From the moment guests stepped into the venue, the festival was alive with colours, flavours, and experiences that highlighted why Golden Penny Semovita is a trusted choice for...

    Three Crowns, Nigeria’s leading milk brand from FrieslandCampina WAMCO, has officially flagged off the highly anticipated search for the 2025 Mum of the Year. This annual campaign celebrates and honors the invaluable roles mothers in Nigeria play in nurturing their families and promoting healthy nutrition. This year’s edition...

The Macallan, world-renowned Scottish whisky brand, brought its signature fusion of craftsmanship, storytelling, and sustainability to Lagos over the weekend through an exclusive partnership with premium hospitality destination Mystique. The two-day showcase spotlighted visual art and emotional expression, offering guests a rich cultural experience steeped in heritage and innovation. The...

The fellows of MTN Media Innovation Programme (MIP) Cohort 4 recently embarked on an immersive tour of Huawei's Innovation Center, Cloud Service Centre, and Network Support Centre in Lagos, as part of their ongoing industry exposure sessions. At the Huawei Innovation Center, the fellows were introduced to a wide array...

  My Noodles Cafe (MNC), formerly Indomie Café, has expanded its footprint with the opening of its 16th outlet in Gbagada, Lagos, marking a major milestone in its mission to redefine how Nigerians enjoy their favourite noodles in a vibrant, café-style setting. Since launching in 2018 with its flagship in...

  Lush Hair Transforms Aunty Rita’s Salon Through Empowerment Initiative Lush Hair, one of Nigeria’s leading hair brands, has transformed a small roadside salon into a modern beauty space through its new CSR project called “Pink My Salon.” The first beneficiary of the initiative is Aunty Rita, a local hair...

  OOH Academy Nigeria has officially opened submissions for entries into the 2025 Location Marketing Awards (LOMA). The awards organisers are inviting agencies, brands, media owners, technology providers, and content creators and creative professionals to enter their most compelling out-of-home (OOH) campaigns and innovations. Entries are being accepted from July...

LG’s New Campaign Leverages Music – the Universal Language – to Foster Deeper Connections and Expand the Life’s Good Promise in Digital Spaces LG Electronics today launched a new brand campaign, “Radio Optimism,” designed to help strengthen meaningful human connections and spread optimism through shared musical experiences. This initiative aligns...