Brand Campaign

Swan Natural Spring Water has unveiled its refreshed packaging, now proudly carrying the seal of endorsement from the Nigerian Medical Association (NMA). This marks a major milestone in the brand’s journey, strengthening its commitment to providing clean, safe, and naturally sourced hydration for Nigerians. The updated bottle design retains the...

  Sun King, in partnership with IFC and Stanbic IBTC Bank, has secured an $80 million, fully Naira-denominated loan facility to scale access to off-grid solar energy in Nigeria. This financing enables households and small businesses to adopt clean, reliable solar power without prohibitive upfront costs. By combining public and...

For over 60 years, Gala Sausage Roll—Nigeria’s beloved No. 1 sausage roll—has done more than satisfy hunger. It has been a dependable companion to millions: from students and office workers to roadside traders and bus conductors. Every bite has fueled the daily grind of the Nigerian hustler. This Workers’ Day,...

Marketing Analytics Africa (MAA) is proud to announce the return of its annual marketing conference scheduled to take place on Saturday, May 24th, 2025, at the Landmark Events & Conference Centre, Victoria Island, Lagos. This year's conference, themed "Marketing in the New Economy: Data-Driven Success in Challenging Times", reflects the...

  Terra Seasoning Cube has once again proven that brand engagement goes beyond just celebrity endorsements by unveiling its new set of ambassadors from everyday consumers. This initiative, which follows an open call for participation, temporarily places three everyday consumers in the spotlight, allowing them to embody the brand’s value...

More details have now emerged about the new, critically acclaimed television commercial by FCMB Group, which premiered in Nigeria on March 10, 2025. In what has been described by experts as a first for the 42-year-old organisation, the new visual centering the Group’s subsidiaries was shot on location in over...

L-R: Chief Operating Officer, FlashChange, Olamide Ajibola, Coordinator Compassionate Orphanage home, Patricia Kitoye Aselemi,; Chief Marketing Officer, FlashChange, Jesujoba Ojelabi and Founder, Ruth Foundation, Itunuoluwa Ruth Da-Silva, during the presentation of gifts at the Orphanage Skill Acquisition Assembly 2.0 programme held recently in Lagos.   In an inspiring initiative to...

  THREE CROWNS LAUNCH "DEEDS BEYOND MEASURE" RAMADAN INITIATIVE 2025 Three Crowns, a leading Nigerian milk brand produced by FrieslandCampina WAMCO, has successfully launched its 2025 Ramadan initiative, tagged "Deeds Beyond Measure." This initiative encouraged Muslims to embrace the spirit of Ramadan through acts of kindness, community service, and spiritual...

  Flour Mills of Nigeria (FMN) concluded the 4th Season of its Prize for Innovation (PFI), a program to identify, support, and scale innovative solutions tackling key challenges in Nigeria's food production. The awards ceremony, held at Radisson Blu Anchorage Hotel, Victoria Island, Lagos, and to be broadcasted on the...

As business confidence in Nigeria rose to the highest level in 14 months signalling a rising demand for their goods and services, Woodhall Capital International Foundation (WCIF), a subsidiary of Woodhall Capital, a leading financial advisory firm, in partnership with Mentor Intro Africa, a premier platform for connecting with the...