Brand Campaign

In a move to ensure product authenticity and protect consumers, Big Bull Rice is introducing a new holographic seal on its 25kg and 50kg packaging. The holographic seal tape has been meticulously designed and implemented to provide consumers with a reliable means of verifying the authenticity of Big Bull Rice...

It was a parade of cyclists and corporate sponsors/partners such as Samsung, Stanbic IBTC Bank, Nutrify, Cway among others as the city of Lagos witnessed the Cycling Lagos Mini Tour on June 15 in readiness for the highly anticipated 3rd Cycling Lagos event scheduled for Saturday June 29, 2024. The...

President Bola Ahmed Tinubu has commended the Singaporean business conglomerate, the Tolaram, for believing in Nigeria and having absolute faith in her economy. Tolaram, which partnered Nigeria to build the Lekki Free Trade Zone and the country's first deep sea port, has acquired Diageo's 58.02 per cent shareholding in Guinness...

L-R: Mrs. Chizor Malize, CEO, Financial Institutions Training Centre (FITC), Dr Olawale Anifowose, Managing Director GEN Nigeria, Nneka Okekearu, Director Enterprise Development Centre of Pan Atlantic University during the inaugural Entrepreneurs Lounge event in Lagos recently The inaugural Entrepreneurs Lounge event held in Lagos recently was judged a success by...

Celebrating the global significance of World Milk Day, Peak, Nigeria's beloved dairy brand, launches an exciting new campaign that puts the spotlight on the importance of a wholesome relationship with breakfast . Dubbed the 'Ideal Peak Breakfast Affair,' this campaign aims to inspire families nationwide to kickstart their days with...

Interview with Akonte Ekine, CEO, BrandXchange, Convener Consumers Value Awards 2024 What Makes the Consumers Value Awards unique compared to other industry awards? Thank you, Consumers Value Awards as express by the name is an award under the sphere of consumers. Everything about the process of the Consumers Value Awards...

This Children's Day, the nutritious BAMA mayonnaise collaborated with Chess in Slums Africa (CISA) to give the kids an exciting Children’s Day Celebration. The exciting event took place at the Glover Memorial Hall, Lagos Island. The children gathered for a day filled with chess tournaments, cooking demos on making perfect...

Leading dairy brand, Hollandia, recently launched a week campaign to spotlight, celebrate and reward teachers for the critical role they play in shaping the minds, future of children and their unwavering dedication and commitment. In view of the Teachers Appreciation week, the brand Hollandia engaged in various activities to express...

Nigeria’s customer-focused telecommunications company, 9mobile, has unveiled Treelz, an innovative digital entertainment platform for customers on the 9mobile network. Treelz is a platform designed for customers to experience a world of entertainment through Movies, e-learning, fun videos, gaming, music, sports, photo filters and lots more! Speaking during the unveiling, the...

In the fast-paced world of marketing, innovative campaigns have the capacity to catch the attention of consumers and leave an indelible mark on their minds.  The recently relaunched 'Everyone has a Chivita 2.0' campaign by Chivita Juices featuring top Influencers in Northern and Southern Nigeria – Eso Dike, Ify Okoye,...