By Ayopo Ayodeji I read a news report in the media recently about Toyosi Akerele, the founder of R.I.S.E, a youth development organisation. She was quoted as saying her organisation can mobilise about 60 million youth. I gave her comment serious thought and was beside myself imagining how it could...

On Saturday June 16, 2012, The La Casera® Company Limited, makers of La Casera®, Latina  and Nirvana carbonated soft drinks convened a select Entertainment Correspondents to formally present the new brand ambassador-Miss La Casera® 2012.The venue was at the classy Autolounge Bar, Adeola Odeku and the mood was congenial as...

As a means to boost customer experience and interaction on the social network platforms, Nigeria’s most innovative and fastest growing telecommunications company, Etisalat has introduced a new dimension through which customers can enjoy unlimited access on Facebook with its new Facebook Bundles and Facebook SMS service. The new Facebook bundles...

Manufacturer of acquiescent and reconstituted foam products, Vitafoam Nigeria plc, has began consumer promotions to the tune of N15 million, to reward existing, constant and potential consumers, Peter Folikwe, the company’s  director of sales and marketing has said. Folikwe unveiled this recently in Lagos, stating that the promotion was Vitafoam’s...

In what could be best described as an innovation in the Carbonated Soft Drink (CSD) category in the Nigerian market, the La Casera Company Limited has unveiled a new sugar-free fruit drink named ‘Latina’ to the consumers. The new Latina sugar-free fruit drink is available in two fruit variants -...

After many years as market leader, Amstel Malta from the stables of Nigerian Breweries was put on the back foot recently when Guinness launched a malt drinks war for market share with the low sugar variant of its popular Malta Guinness. As Raheem Akingbolu found out in this report, the...

    Last week, Samsung Electronics took a new initiative in product launch as it partnered Spinlet, a mobile music download and streaming application company, to launch the brand’s new Samsung Galaxy Pocket S5300 in Nigeria. The Galaxy Pocket comes with a pre-installed Spinlet application loaded with five songs and...

The management of Bi-Courtney Aviation Services Limited (BASL) will on Monday begin activities to mark the fifth anniversary of  Murtala Muhammed Airport Terminal Two (MMA2), Ikeja, Lagos. This was disclosed in a statement by Public Relations Officer (PRO), Bi-Courtney Aviation Services Limited (BASL), operators of MMA2, Steve Omolale-Ajulo, on Thursday....

In a ranking result released on Thursday by Millward Brown a leading global reasearch company, Bharti Airtel which operates in over 20 countries in Africa and in Asia was put amongst the top 100 brands in the world. Ranked 71 with a brand value of $1.5 billion Airtel came ahead...

In response to the growing demands of its health-conscious consumers, Guinness Nigeria Plc has announced the official debut of  Malta Guinness Low Sugar, a new lower sugar variant of  its Malta Guinness  drink. The new variety, according to the company, has been developed in response to the growing demand from...