Brand News

British Airways Pilots Switch to iPADS

British Airways is equipping its 3,600 pilots with iPads to further improve customer service and operational efficiency levels.

 The move, which follows the airline’s rollout of iPads across its cabin crew and ground operations teams, is part of the company’s £5bn investment in new products and technology to provide the...
Articles

Rewarding Consumer Loyalty Through Promo

The Yuletide season provided a vantage platform for brands to reward consumer loyalty through series of sales promotion. What surprises one the most is that banks adopted several platforms to outdo one another in the reward scheme. The promotional activities are aimed at sustaining the established bond with the consumers....
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Premium Rum Brand Bacardi launches the Bacardi Oakheart Lounge in Lagos

On Friday 7th December 2012, premium spiced rum Bacardi Oakheart, supported the launch of the Bacardi Oakheart Lounge, an exclusive new bar and lounge strategically located in Ikeja, Lagos. According to the manufacturers, Bacardi Oakheart “is a delicious new spiced rum that is made with a unique oaky flavour. It combines...
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