Manufacturer of acquiescent and reconstituted foam products, Vitafoam Nigeria plc, has began consumer promotions to the tune of N15 million, to reward existing, constant and potential consumers, Peter Folikwe, the company’s  director of sales and marketing has said. Folikwe unveiled this recently in Lagos, stating that the promotion was Vitafoam’s...

In what could be best described as an innovation in the Carbonated Soft Drink (CSD) category in the Nigerian market, the La Casera Company Limited has unveiled a new sugar-free fruit drink named ‘Latina’ to the consumers. The new Latina sugar-free fruit drink is available in two fruit variants -...

After many years as market leader, Amstel Malta from the stables of Nigerian Breweries was put on the back foot recently when Guinness launched a malt drinks war for market share with the low sugar variant of its popular Malta Guinness. As Raheem Akingbolu found out in this report, the...

    Last week, Samsung Electronics took a new initiative in product launch as it partnered Spinlet, a mobile music download and streaming application company, to launch the brand’s new Samsung Galaxy Pocket S5300 in Nigeria. The Galaxy Pocket comes with a pre-installed Spinlet application loaded with five songs and...

The management of Bi-Courtney Aviation Services Limited (BASL) will on Monday begin activities to mark the fifth anniversary of  Murtala Muhammed Airport Terminal Two (MMA2), Ikeja, Lagos. This was disclosed in a statement by Public Relations Officer (PRO), Bi-Courtney Aviation Services Limited (BASL), operators of MMA2, Steve Omolale-Ajulo, on Thursday....

In a ranking result released on Thursday by Millward Brown a leading global reasearch company, Bharti Airtel which operates in over 20 countries in Africa and in Asia was put amongst the top 100 brands in the world. Ranked 71 with a brand value of $1.5 billion Airtel came ahead...

In response to the growing demands of its health-conscious consumers, Guinness Nigeria Plc has announced the official debut of  Malta Guinness Low Sugar, a new lower sugar variant of  its Malta Guinness  drink. The new variety, according to the company, has been developed in response to the growing demand from...

In demonstration of its belief in the popular axiom that Life itself is a collection of stories, La Casera Apple Flavour carbonated soft drink has unveiled a new thematic campaign, the Apple Story, to further thrill and engage its teeming consumers, in continuation of its year-long 10th anniversary celebration. Asking...

Arsenal Football Club has agreed a three-year partnership with Guinness Nigeria for Malta Guinness, Nigeria’s number one malt drink, to be the Official Malt Drink of the Club in Nigeria. The Gunners will work in tandem with Malta Guinness in Nigeria as well as in Ghana, Kenya, Cameroon, Uganda and...

By Ayopo Ayodeji It is essential for brands to present attractive offerings that will add value to consumers' experience. The present market realities have made brands adopt strategies aimed at engaging consumers and also building brand loyalty. The lifestyle of the consumer should be given utmost priority in service delivery....