Mavin Records star, Tiwa Savage and EME’s Wizkid  made history on Wednesday night as they were officially unveiled as ambassadors of one of the leading  soft drinks in Nigeria, Pepsi. Wizkid recently won  the Best International Act (Africa) in the prestigious BET awards held in Los Angeles, United States, just...

GLAXOSMITHKLINE Consumer Nigeria Plc has launched a new advanced formula Sensodyne with more fluoride, more mint and less abrasion. The improved Sensodyne was unveiled to the expert community at the Nigerian Dental Association (NDA) national conference, which took place recently in Lagos. The Director, Clinical Research for GSK globally, Dr....

GOtv, fast-growing, multi-channel, digital terrestrial TV, will now screen Channel O, the first music channel to demonstrate a good understa nding of African music, effective from July 2012 as part of plans to continuously add value to its subscribers. Channel O is also proud to associate with GOtv, which is...

Edem Vindah (Media & Public Affairs, Nigeria Breweries, Plc), Ngozi Nkwoji (Senior Brand Manager Nigeria Breweries Plc) & Bimbo Odufuwa (Dance Director Maltina Dance All) at the press briefing One of Nigeria’s favorite reality TV show Maltina Dance All  is set to kick off with a big bang. The highly entertaining show...

The La Casera Company limited, maker of the latina Sugar-free fruit drink, has said its recent activation train to Ikeja Latina fruit was a huge success. Mr. Prahlad Gangadharan, explained that the activation is being organised to further introduce the Latina drinks to the target consumers by giving them trial...

Bunmi Oke The Chief Operating Officer/Executive Director of one of the nation’s frontline creative communication agen-cies, 141 Worldwide, Mrs Bunmi Oke, over the weekend, was elected as the new president of the Advertising Agencies Association of Nigeria (AAAN). The new AAAN president, emerged winner of the office, afte she was...

By Banele Rewo If you believe that social media enables brands to build relationships with consumers you are dead wrong. The technology merely provides a platform to connect the two parties then everything else goes back to basic psychology, group dynamics and social science. What do I mean? Brands along...

BY NONSO NDUMANYA Brands are everywhere. They are a part of our lives, though some brands are more successful than others. What makes Mr. A sell his nicely packaged loaf of bread in a store, and Mr. B less of the same bread in another store. What makes Mrs. X...

The leading telecommunications company in Nigeria, MTN, has announced the retirement of its Chief Marketing and Strategy Officer Bola Akingbade effective June 30, 2012, following six years of meritorious service. An experienced Marketing strategist, he joined MTN after a distinguished career with Nigerian Breweries, where he rose to the position...

Keystone Bank, one of the three nationalised banks, last week, commenced innovative and inventive TVC advert campaign in line with its heritage. When the bank was created last year with two other banks, marketing communication operators attributed their endurance to effective communication, which they said was central to trust in...