The World’s biggest football club, Manchester United, Tuesday announced a new sponsorship with Chinese soft drinks manufacturer Wahaha. The new three year deal will see the popular drinks brand become the Club’s first Official Soft Drinks Partner in China. Wahaha has been the largest beverage producer in China for the...

One of the official sponsors of the Africa Cup of Nations, Samsung, on Tuesday launched its fan zones for the tournament. The fan zones, themed ‘Our Passion Powers Africa’, were launched in some African countries on Tuesday with the aim of bringing the game to fans across the continent. Apart...

British Airways is equipping its 3,600 pilots with iPads to further improve customer service and operational efficiency levels.

 The move, which follows the airline’s rollout of iPads across its cabin crew and ground operations teams, is part of the company’s £5bn investment in new products and technology to provide the...

The Yuletide season provided a vantage platform for brands to reward consumer loyalty through series of sales promotion. What surprises one the most is that banks adopted several platforms to outdo one another in the reward scheme. The promotional activities are aimed at sustaining the established bond with the consumers....

A brand new television commercial (TVC) for Campari, titled ‘Unstoppable’ has been launched, in line with its recent marketing campaign to deepen the Campari brand equity and share of voice in the Nigerian market. The new TVC has blended the essence of the beverage with the optimistic nature of the...

Ms. Itunu Ogundepo, Environment Manager, Tetra Pak; Ms. Chidilim Menakaye, West Africa Communications Manager, Tetra Pak; and Mr. Olawale Akanbi, Brand Manager, Ribena, at the press announcement of a Ribena-Tetra Pak joint recycle project tagged “drink it, flatten it and bin it” campaign, in Lagos recently. Ribena, the premium fruit...

Nigeria’s most innovative and fastest growing telecommunications company, Etisalat, has restated its commitment to customer satisfaction through provision of excellent quality of service at the Lagos edition of the Etisalat Customer Forum held at The Avenue Suite, Victoria Island, in Lagos last weekend. The Etisalat Customer Forum which is a...

On Friday 7th December 2012, premium spiced rum Bacardi Oakheart, supported the launch of the Bacardi Oakheart Lounge, an exclusive new bar and lounge strategically located in Ikeja, Lagos. According to the manufacturers, Bacardi Oakheart “is a delicious new spiced rum that is made with a unique oaky flavour. It combines...

Lagos State to host the Biggest New Year’s Eve Party in Africa featuring TuFace Idibia, D’banj, EME ft Wizkid, Banky W, Skales, Niyola, Mavin ft. Don Jazzy, Tiwa Savage, Wande Coal, D’Prince, Choc Boyz ft. MI, Ice Prince, Jesse Jagz, Burna Boy, Iyanya and more. The 2012 Lagos Countdown is...

If you’re looking to get up to date with the latest in technology this holiday season at the best prices in town, then you should look no further than Intel’s latest collaboration with selected leading PC re-sellers to bring smart and exciting computing experience to Nigerian consumers. Worthy of mention...