The Ecobank Group has launched its first, fully integrated advertising campaign, designed for the bank’s brand positioning. The campaign, with the theme ‘the future is Pan African,’ unveiled in Lagos last weekend, positions Ecobank as the Pan-African bank capable of creating positive change across the African continent for individuals and...

By Daniel Obi What could have given rise to the plethora of consumer promos and lotteries embarked upon by virtually all marketers in different sectors? Except perhaps the oil industry, every other sector from telecoms to manufacturing, banking and service sectors are all engaged in one form of consumer promo...

Charles Nnochiri, Category Manager, Grand Oak Limited AS brands continue to bombard consumers with sales promos of all shades by the day, CHARLES NNOCHIRI, Category Manager with wines and spirits marketing outfit, Grand Oak Limited, shares his thoughts on the subject and highlights who gains in this interview with BRANDXCHANGE...

Diamond Bank Plc, one of the leading commercial banks in Nigeria has launched a first of its kind mobile banking truck in the country in a bid to take banking services to the door step of its existing and potential customers. The new service, tagged Diamond–in–Motion, was launched yesterday at...

After impressive audition outings in Abuja, Port-Harcourt, Owerri, Benin and Lagos, all is now set for the nation-wide broadcast of season three of Nigeria’s biggest music reality show commencing on the 16th of December 2012. Head, Events and Sponsorships, Etisalat Nigeria, Ms. Modupe Thani said that the time of waiting...

Globacom has launched its new improved internet modem that gives the best offering in browsing speed among other features. Known as Glo Bolt, the internet modem is designed to give customers, new browsing experience. Formerly known as Glo Netpro, the repackaged High Speed Internet (HSI) service runs on the HSPA...

Organisers of the upcoming Beach Soccer tournament, Copa Lagos 2012, have revealed that Wizkid will be headlining the Copa Lagos concert on the opening day. The tournament which is being sponsored by banking giant FCMB begins on the 14thDecember 2012. It will include a mixture of Beach Soccer, Concerts, Parties...

South Korean consumer electronics giant Samsung Electronics Co is taking aim at its Japanese rivals with an Android-powered digital camera that allows users to swiftly and wirelessly upload pictures to social networking sites. The Galaxy camera lets users connect to a mobile network or Wi-Fi to share photographs and video...

Whatever Heineken® engages on, it does with innovation and style in line with its premium quality and packaging. To this end, the world’s leading international premium beer has just unveiled its new global bottle in Nigeria. The brand, which constantly looks for opportunities to set new world standards to provide...

  The Banker Magazine, a publication of the Financial Times of London, has named FirstBank Plc as it’s Nigerian Bank of the Year for 2012. The award was received by FirstBank’s Head of Marketing & Corporate Communications, Folake Ani-Mumuney, from Paul Wallace, Africa Editor of The Banker and Michael Buerk,...