The official launch of a new introduced beef sausage roll called Fibi took place in Owerri recently as the promoter Rapido Foods, a division of Rapido Ventures Limited and Associated Bus Company (ABC) Transport, stated that the new food was introduced into the market to provide quality nutritious snack to...

Coca-Cola retains the #1 spot — Apple jumps to #2; Facebook enters Top 100 as Google overtakes Microsoft Coca-Cola, Apple and IBM lead Interbrand’s 13th annual Best Global Brands report. While Coca-Cola retained its #1 position, Apple jumped to #2 with stellar sales in both developed and emerging markets over...

Over the years, the Nigerian music scene and music patriots have been witnesses to the celebration of outstanding performances and talents in the music industry, and can at no point appraise the music industry without paying tribute to exceptional men and women who stepped into the spotlight, broke barriers and...

(L-R): Obabiyi Fagade, Brand Manager, Star; Tony Agenmonmen, Marketing Manager, Lager; Edem Vindah, Media & Public Affairs Manager and Sampson Oloche, Senior Brand Manager, Star, all of Nigerian Breweries PLC at the Star Time To Shine Promo Press Conference held recently at the Lagos Brewery Bar, Iganmu. 16 brand new...

It is indeed a season of promotional campaigns. Several years back, you could never think of a bank promoting its products and services. The current trend is now for banks to champion such promos to deepen brand equity. Banks are not the only ones in this as telecom companies also...

THE leading telecommunications operator, Globacom, has taken customer reward scheme to a new dimension with the launch of a new promotion which offers subscribers the opportunity to own a fleet of 52-seater luxury buses, mini buses, luxury taxes and cash prizes. Called Made4Life, the promotion will reward over 1,500 Glo...

Consumers of popular larger beer, Star, have an opportunity to win brand new Toyota cars and a range of other prizes in a new campaign the brand has just inaugurated. The beer and other products from the stable of Nigerian Breweries are famous for sensational promotion packages but officials say...

Heineken, the world’s leading premium beer, brand, has unveiled a thrilling new TV and digital campaign, in anticipation of the release of the 23rd James Bond adventure, SKYFALL™.  In the film, Daniel Craig will bring his explosive portrayal of James Bond to a Heineken ad for the very first time. Challenging consumers...

Guinness Nigeria Plc launched its newest brand … the first of its kind …the exquisite SNAPP - the first apple-tasting alcoholic beverage with a crisp taste specifically made for women of style and sophistication. SNAPP is the first apple tasting alcoholic beverage with a crisp taste specifically made for women. It is packages...

L-R, Mr. Tola Bademosi, Managing Director, BD Consult, Mr. Deepak Singhal,MD/CEO, Dufil Prima Foods Plc and Mr. Manpreet Singh, Head of Marketing, Dufil Prima Foods Plc. at a media briefing for the launch of Indomie Super Millionaire Promo in Lagos Recently. Dufil Prima Foods Plc, makers of Indomie Instant Noodles,...