National premium beer brand from the stable of Nigerian Breweries Plc, Gulder Lager, broke fresh grounds in advertising by unveiling a new television commercial tagged, The Ultimate Arrival. While the average timeline for conventional television commercials range from 45 seconds to a minute, the new Ultimate Arrival TVC spanned over...

EXP and Towncriers agencies have lost the juicy multi billion naira MTN Below The Line (BTL) activities account. The account has now shifted its base to Keskese Limited and Brand Activation agencies. According to our impeccable industry source, the pitch that involved nothing less than 17 different agencies was a...

Leading Telecommunications Company, Globacom on Monday took its network expansion project a notch higher as it signed a $500 million network modernisation and expansion contract with leading telecom vendors, ZTE Corporation. The Company had last Friday signed a $750 million deal with Huawei Technologies to massively expand the huge capacity...

Food drinks and confectionery giant, Cadbury Nigeria Plc, has expanded its product portfolio to include powdered beverages with the introduction of Tang to the Nigerian market. The brand which has already been generating a lot of buzz in key cities across the country from the beginning of the year was...

Dunlop tyre has been reintroduced into the Nigerian market. In the late 70s and early 80s Dunlop was the name for tyres, at least in Nigeria. Tyre was synonymous to Dunlop, it became generic.  Infact , bathroom flip flops were called Dunlop, largely because of their springy nature. The going...

After six months of electrifying performances, surprise evictions, tough and thorough training, the third edition of Nigerian Idol the TV reality show has come to an end with 22-year-old Moses Obi-Adigwe declared as winner! After an opening performance from season one winner Yeka Onka, the show started with the host Illrymz...

Foremost Nigerian financial institution, Guaranty Trust Bank plc has once again raised the service bar for Nigerian financial institutions with the recent unveil of its ‘Social Banking’ service on Facebook. The new offering which is the first of its kind by any Nigerian Bank allows the public open GTBank accounts...

Athletic goods retailer Reebok has terminated its relationship with rapper Rick Ross, whose song featuring lyrics that seem to boast about drugging and raping a woman has caused an uproar. “While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display...

In line with its avowed commitment to offer customers unlimited opportunity to interact, leading telecommunication company, Globacom, is offering its subscribers a hundred per cent instant bonus on every recharge. With the 100% bonus offer, a subscriber who recharges with N100 will have a total value of N200 while anybody...

(L-R) Marketing Director, Nigerian Breweries Plc, Walter Drenth, and the Brand Manager Star, Obabiyi Fagade at the unveiling of Star League text and play consumer promo in Lagos In its resolve to maintain its commanding dominance of the beer market in Nigeria and keep its consumers actively engaged, Star Lager...