The management of Bi-Courtney Aviation Services Limited (BASL) will on Monday begin activities to mark the fifth anniversary of  Murtala Muhammed Airport Terminal Two (MMA2), Ikeja, Lagos. This was disclosed in a statement by Public Relations Officer (PRO), Bi-Courtney Aviation Services Limited (BASL), operators of MMA2, Steve Omolale-Ajulo, on Thursday....

In a ranking result released on Thursday by Millward Brown a leading global reasearch company, Bharti Airtel which operates in over 20 countries in Africa and in Asia was put amongst the top 100 brands in the world. Ranked 71 with a brand value of $1.5 billion Airtel came ahead...

In response to the growing demands of its health-conscious consumers, Guinness Nigeria Plc has announced the official debut of  Malta Guinness Low Sugar, a new lower sugar variant of  its Malta Guinness  drink. The new variety, according to the company, has been developed in response to the growing demand from...

In demonstration of its belief in the popular axiom that Life itself is a collection of stories, La Casera Apple Flavour carbonated soft drink has unveiled a new thematic campaign, the Apple Story, to further thrill and engage its teeming consumers, in continuation of its year-long 10th anniversary celebration. Asking...

Arsenal Football Club has agreed a three-year partnership with Guinness Nigeria for Malta Guinness, Nigeria’s number one malt drink, to be the Official Malt Drink of the Club in Nigeria. The Gunners will work in tandem with Malta Guinness in Nigeria as well as in Ghana, Kenya, Cameroon, Uganda and...

By Ayopo Ayodeji It is essential for brands to present attractive offerings that will add value to consumers' experience. The present market realities have made brands adopt strategies aimed at engaging consumers and also building brand loyalty. The lifestyle of the consumer should be given utmost priority in service delivery....

By Ayopo Ayodeji The impact of brands in public education cannot be underestimated. This is due to the potency of strategies adopted to leverage brand visibility and positive perception. In such campaigns, even when the brand image soars, the ultimate goal of public education is given utmost priority. I read...

Territorial restrictions: This article is not available for sale in Ireland or the United Kingdom. Art note: A photo of Richard Branson accompanies this article. Distributed by The New York Times Syndicate Q: Many companies spend a lot of money on rebranding. Is changing a business’s name necessary when there...

When you take a look at the carbonated soft drink market in Nigeria, what picture do you see? It is an interesting segment of the fast moving consumer goods, FMCG market. Carbonated soft drink is all about refreshment and that is the market the Coca Cola has played very well...