Territorial restrictions: This article is not available for sale in Ireland or the United Kingdom. Art note: A photo of Richard Branson accompanies this article. Distributed by The New York Times Syndicate Q: Many companies spend a lot of money on rebranding. Is changing a business’s name necessary when there...

When you take a look at the carbonated soft drink market in Nigeria, what picture do you see? It is an interesting segment of the fast moving consumer goods, FMCG market. Carbonated soft drink is all about refreshment and that is the market the Coca Cola has played very well...