JUMIA, Nigeria’s number one shopping destination, has launched two new stores on its website allowing the website to become bigger for customers to shop. Jumia this week announces the launch of the Biggest Online Christmas store in Nigeria and Nigeria’s first Online Wedding store. Christmas store Under the slogan ‘All...

On Saturday, 16 November, Nike’s We Run race will kick off in Lagos for the first time to inspire, support and connect runners around the world. Lagos will be the 16th city out of 26 cities which will run a race this year, with 2000 runners expected to participate in...

Nikon, the world leader in digital imaging, precision optics and photo imaging technology, launched the “I am Nigeria” campaign in Nigeria today as a part of their global “I am Nikon” campaign, which aims to encourage professional and recreational photographers to pursue their passion for photography. After a year of...

On a mission to make music fully mobile, affordable and heard, digital entertainment company, Spinlet has launched its highly anticipated Spinlet Music Download Site which is now accessible on all Macs, PCs, tablets and smartphones. Using ‘active rendering technology’ that is responsively designed to automatically adjust to any screen size,...

https://www.brandessencenigeria.com/wp-admin/post.php?post=1896&action=edit&message=1 As a measure of its growing influence in the continent, Dangote Group has emerged among Africa’s top 10 most valuable brands in 2013 in a survey conducted by African Business Magazine, a pan-African business magazine. In a survey tagged ‘The Brand Africa 100 table’, Dangote emerged as the most...

JUMIA, Nigeria’s leading online retailer and this year’s World Retail Award Winner, partners with 234Give to support the International Cancer Month. A substantial percentage of proceedings made during the Pink Week are given to the “Breast Cancer Foundation of Nigeria: BRECAN”. JUMIA partners with 234Give by creating The Pink Week...

  Stakeholders, scholars and experts within the Integrated Marketing Communications sector in Nigeria will gather under one roof on Friday, 25th of October, 2013 to examine Nigeria’s image challenges at an event that will also witness the formal public presentation of the country’s flagship Marketing publication, BrandiQ Magazine. The thought-provoking...

With the outpouring of world-class music videos from the continent and Nigeria in the forefront of African music, this year’s Channel O Africa Video Music Awards (CHOAMVA) is proving to be highly competitive but packed with loads of fun and excitement. As part of this year’s awards, Channel O is inviting fans...

by ADEDEJI ADEMIGBUJI   As advertising spending of companies continue to dwindle, advertisers resort to reality shows to engage consumers with their brands, writes ADEDEJI ADEMIGBUJI. Going by recent reports from both local and global ad rating agencies, Mediafacts published by MediaReach OMD Nigeria and Nielsen, a global research firm,...

Golden Penny Foods has been associated with healthy and nourishing food for years, and now the brand has decided to take a step further by creating an online community for healthy food lovers. This online community is a platform for customers to connect with the Golden Penny Brands, much like...