Raheem Akingbolu takes a look at the place of marketing and branding in the ongoing electioneering campaign of political office seekers, using the Lagos State gubernatorial candidate of the All Progressive Congress (APC), Akinwunmi Ambode, as an example Since the shift from core traditional marketing to digital, product positioning and...

Companies that deliver infrastructure, like mobile telephone networks, play a much bigger role than in just their sector. In Africa, where the challenges of infrastructure and environment have thrust millions of people into marginalisation, mobile networks arrived to connect individuals and societies, providing the ability to communicate and access information....

Coca-Cola's new campaign extends an invitation to Nigeria to ‘Share a Coke.’ For the first time in the Nigeria, Coca-Cola is personalizing the sharing experience by swapping out some of its iconic logos on on all its packaging – the returnable glass bottle, cans and PET bottles for the nation’s...

Etisalat Nigeria will sponsor season five of the reality TV music show, Nigerian Idol, as auditions for thousands of undiscovered, young music talents for the 5th season of the competition commence tomorrow in Benin City, Edo State. “Etisalat is proud to provide a platform to discover and nurture raw talents....

In a bold move to demonstrate how every Nigerian can use the power of the internet to do extraordinary things that make for a better life in 2015, Nigeria’s leading Information and Communications Technology (ICT) company, MTN has launched its BetterMe campaign with the unveiling of the My2015BetterMe app and...

Guinness Nigeria Plc has said Sodium Benzoate used as a preservative in Orijin, its herbal drink, is not harmful. During a tour of the Orijin Brewery in Ogba, Lagos Corporate Relations Director of Guinness Nigeria Plc, Mr. Sesan Sobowale, said the company met the certification for Orijin. He said Sodium...

As Nigerians joined the rest of the world in celebration of the New Year, Alomo Bitters, the multiple awards-winning medicinal herbal drink from the stable of Kasapreko Company Limited, has rolled out a weeklong marketing activation aimed at boosting consumer knowledge of the brand. The marketing initiative, which will be...

Information and communications technology (ICT) stakeholders have said Jumia, an online shopping platform,  have redefined eCommerce in the country last year, by empowering more Nigerians to shop and transact online. "2014 was a record breaking year for e-commerce and Jumia in Nigeria, especially with the release of an infographic by...

Digital terrestrial pay-TV, GOtv is quickly becoming a household name with its footprint now reaching over 20 states and Abuja, the Federal Capital Territory. The latest cities to receive GOtv signals and share in the enchantment of digital television are Awka, Ilorin, Ikom, Nsukka, Ondo, Owo, Sagamu, and Umuahia. TV...

Coca-Cola Nigeria has launched the popular “Share a Coke” campaign in the country, introducing for the first time, a replacement of its iconic logo with popular Nigerian names on all its packaging , the returnable glass bottle, cans and PET bottles at Protea hotel, GRA Ikeja “Share a Coke transforms the...