Entertainment

Heirs Insurance Launches Inaugural Creators Fellowship, Partners with Influencers to Drive Insurance Literacy

As part of its bold plan to simplify insurance education and boost insurance literacy, Heirs Insurance Group, Nigeria's fastest-growing insurance group, has announced the first cohort of its inaugural Creators Fellowship. The first-of-its-kind social impact initiative was created to drive insurance education and financial literacy across Nigeria. The cohort features...
Brand News

Winners Emerge in Lagos Has Talent – Climate Edition

L-R: Senior Manager, Inclusive Climate Action and Knowledge – Climate Action Implementation (CAI) Africa Programme, C40 Cities, Kevin Mutia; Permanent Secretary, Office of Drainage Services, Engr. Mahmood Adegbite; Special Adviser to the Governor of Lagos State on Environment, Engr. Olakunle Rotimi-Akodu; Lagos Has Talent 2025 Winner, Progress Jesutomiwa Giwa; Permanent...
Articles

Leveraging the TSPR Model in Strengthening Brand Sacredness: A Conceptual Framework for Community-Driven Brand Management

    Leveraging the TSPR Model in Strengthening Brand Sacredness: A Conceptual Framework for Community-Driven Brand Management   Dr. Ajiborode Abiodun - July 2025   Abstract Contemporary marketing environments demand sophisticated approaches to brand building that transcend traditional demographic segmentation strategies. This conceptual paper introduces the TSPR model encompassing Tribe,...
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