An exclusive study by Marketing Week finds that while almost two-thirds of marketers are measuring the impact of creativity, they are still reliant on more “old-fashioned” research methods. Measuring creativity is a complex process because it is so subjective. While trying to work out the ROI of different media channels...

l-r: Former Chairman, Independent National Electoral Commission(INEC), Professor Attahiru Jega; Executive Secretary, National University Commission(NUC); Prof. Abubakar Rasheed; Founder, The Tony Elumelu Foundation and Group Chairman, United Bank for Africa (UBA), Tony Elumelu; Emir of Kano, His Majesty Muhammadu Sanusi;  Governor of Kano State, Alhaji Abdulahi Ganduje; Former Head of...

UBA Foundation, the corporate social responsibility arm of United Bank for Africa (UBA) Plc, on Monday, joined the rest of the world to celebrate the International Day of the African Child. The day which has been set aside by the United Nations to celebrate children in Africa, recognises the courage...

Cambridge International and the British Council hosted the prestigious annual British Council Recognition and Outstanding Cambridge Learner Awards at a ceremony held at The Civic Centre in Lagos, Nigeria, on 14 June. Ninety one top performing students from 46 schools in Nigeria received 125 Outstanding Cambridge Learner Awards following their...

https://youtu.be/Ppb_P91-nFI Tony Elumelu, Founder, The Tony Elumelu Foundation and his wife, Awele Vivian Elumelu, explain how they're aiming to create a million jobs in a decade by focusing on funding for start ups and entrepreneurs. Source: CNN...

Nigeria has some of the lowest blood donation rates in the world, with just 10% of the population donating freely. That makes it crucial that what blood there is arrives safely and timeously where it's needed. Underlining the need for blood donations is the fact that Nigeria has the fourth-highest...

The Outdoor Advertising Association of Nigeria (OAAN) said it will converge in Abeokuta, Ogun State, for the 34th Annual General Meeting (AGM) of the association to discuss strategic repositioning for the business.A statement signed by the General Secretary of the association, Femi Ogala, that the theme for this year's AGM...

Popular Musician Banky W alongside trending singer Teni, and Mavin's New Signee Rema are set to thrill graduating secondary school students at the first ever prom concert in Nigeria tagged "AfroProm" holding at Eko Hotel, Convention Centre, Lagos on July 14, 2019. The event is put together to give Nigerian...

Chris Wulff-Caesar, Marketing Director at FrieslandCampina WAMCO, has been selected as one of the jurors for the 2019 Cristal Award, holding in Marrakech, Morocco between 13 to 16 June, 2019. Wulff-Caesar will be judging entries in the Mad Makers category alongside other prominent marketing and advertising professionals from Africa and...

NdaniTV is set to release OGA! Pastor, a brand new web-series featuring fast rising nollywood actors including Ini Dima - Okojie, Uzor Arukwe, Pearl Okorie, Jimmy Odukoya and others. Set in the city of Lagos, the series follows the life of Deoye Gesinde, a young clergyman and founder of a...