The 2019 edition of the African Freestyle Football Championship organised by Feet 'n' Tricks under the authority of World Freestyle Football Association commenced on a colourful note on Saturday in Lagos. John Benjamin emerged winner of the Lagos Regional Championship following a keenly-contested final with Larry Etuduvwun with Taiwo Oni...

In line with the federal government's goal to engage Nigeria's burgeoning youth population and alleviate poverty through generation of employment, Bet9ja, Nigeria's preferred sports betting firm, is complementing government's efforts in creating jobs for young people through its operations across the country. Speaking to newsmen recently, Ayo Ojuroye, the Managing...

Nigerian distributed utility company, Arnergy, Monday announced it has raised $9 Million in a Series A round of funding led by Breakthrough Energy Ventures with participation from the Norwegian Investment Fund for Developing Countries (Norfund), EDFI ElectriFI and All On. “We are excited to enter this next phase in Arnergy’s...

Google has announced that the Google News Initiative (GNI) Innovation Challenge is open for application submissions in the Middle East, Africa and Turkey. At a GNI Innovation Summit held in Lagos, Google hosted media and publishers to discuss the GNI Innovation Challenge, and help interested parties to successfully enter. The...

Courage, it is said, has no limits. This can best describe what took place in Onitsha on penultimate week when the Nigeria’s largest experiential marketing agency, Oracle Experience, cemented its footprint in the sand of time with one thousand mixed lights at the Gulder Red Night Party. Oracle Experience achieved...

For the first time, the 32nd edition of the Africa Cup of Nations (AFCON) takes a different approach in 2019 than previous years. The Africa Cup of Nations (AFCON) has been expanded from 16 to 24 teams- which has never been done before. That means this year is going to...

Connected and convenient, ‘ecosystem’ brands like Amazon and Google may have the greatest potential for future growth, but does this model work for every business? By offering a smorgasbord of different services under a single umbrella and streamlining the customer experience, ‘ecosystem’ brands are proving to be some of the most valuable...

Amazon tops the latest BrandZ ranking of most valuable global brands, with a 52% surge in its value attributed to a diverse eco-system of products and services that have enable the e-commerce giant continuously accelerate its brand value growth. BrandZ valued Amazon at $315bn, ahead of Apple ($309bn, +3%), Google...

Elections, referendums, tariff wars, environmental catastrophe; the world is full of volatility and uncertainty. Meanwhile, the rate of change in society, consumers and technology is growing and changing apace. This is, of course, impacting brands and shaping the marketing agenda. This volatility can be seen in Kantar’s latest BrandZ ranking...

Digital channels are often looked upon as a world of metrics and short-term thinking, but there are opportunities for brands to be creative if activity is underpinned by branding basics. It can be tempting to see digital as a highly measurable, metric-driven environment that does not require the flair and...