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Q & A with Richard Iweanoge General Manager, Brand & Communications, MTN

Richard Iweanoge, General Manager, Brand & Communications at MTN Nigeria, Talks on brand identity and brand evolution in setting a discint and desirable impression in consumers' minds. Brandessence: What is brand evolution?Richard Iweanoge: Brand evolution simply is about transformation. It is the strategic decision to identify and retain desirable elements...
Brand Campaign

The Newly Launched OPPO Reno3 Series Stands out in All Lighting Conditions, Delivering Clear Photos in Every Shot

OPPO officially unveils the Reno3 and Reno3 Pro in Nigeria via an online launch event streamed live on the OPPO Nigeria Facebook, Instagram and Twitter pages; in accordance to the recent health guidelines. The launch event was hosted by brand Influencer Toke Makinwa, featuring top Tech Influencer Fisayo Fosudo, top...
Advertising

Plaqad Signs Up 15000 Programme Members, Pays 200 Million in Three Years

As leading marketing technology company, Plaqad, clocks three recently, the Lagos-based start-up has, over the past 36 months, built a reputation of providing marketers with the people, products and platforms they need to effectively connect with customers. Through its online platform, Plaqad facilitates a seamless collaboration between social media influencers,...
Brand News

COVID 19 Rebound: We are Building Entrepreneurs and Supporting Financial Inclusion Through Xpress Point Agents – Ecobank

Ecobank Nigeria has reiterated that its agency banking scheme, also known as Xpress Points, is building entrepreneurs and pushing financial inclusion to the large unbanked and under-banked population in Nigeria. The Ecobank Xpress Point enables eligible Agents to carry out financial transactions on behalf of Ecobank and earn commission on...
Brand Campaign

Yetunde Bajomo, emerges as winner of The fasttest shedder, Nigeria’s premier weight loss reality TV Show Season 3

Nigeria’s 1st weightloss reality TV show, the faSttest shedder, sponsored by Three Crowns milk came to an end on the 18th of April, 2020. Yetunde Bajomo, who had the highest %weightloss of 26.6, shedding off 31.6kg, emerged winner of the flagship prize of a Car. Yetunde started the Show weighing 118.8kg and ended weighing 87.2kg. Like Shakespeare once submitted, through the title of one...
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