Bajaj Auto, the world’s largest manufacturer of 3-wheelers, has launched a tricycle, the RE 250 along with their exclusive 3- wheeler distributor Stallion Group into the Nigerian market. The RE 250 was unveiled by superstar footballer Jay Jay Okocha in the presence of over 100 keke dealers and other prominent members at an event held in Lagos.
The launch of the Superkeke, themed, “Bigger Heart, Stronger Body”, marked the brand’s association with the fabled football star and the company’s desire to provide a better, stronger and more reliable keke for the Nigerian people. The former Super Eagles captain was unveiled as the brand ambassador of the auto brand to signpost an aggressive brand positioning and building campaign by the foremost brand on the new offering.
Manish Rohtagi, Group CEO, Stallion said: “The RE250 Superkeke is a truly innovative and powerful product for the Nigerian roads. The company through its superior product and smart service offerings and welfare initiatives will establish and forge long term partnership with the channel ecosystem and customers across Nigeria. Through these fulfillment partners we envisage providing employment opportunity to 5 million Nigerians directly and indirectly over the next 5 years.”
Commenting on the new product, Lampe Omoyele, whose agency, Nitro I21, was honoured at the launch for the great brand building campaign on the BAJAJ brand, noted that the launch of the RE 250 supe keke says a lot about the innovation on the brand.
The Bajaj RE 250 distinctly stands out because of a host of class-leading features. The tricyle is powered by a 236cc DTSi engine, the biggest engine to ever come in a tricycle. Company officials have highlighted that this engine has been running successfully in more than 20 countries across the globe. The new product boasts many first-in-class features like front fork, CV shaft, bigger 10” tyres, clear headlamps, remote-controlled MP3 player, to name a few. Bajaj Auto has also upped the style quotient of the vehicle through a rear spoiler and a transparent passenger hood.