by Ehi Braimah What is “positioning”? According to Al Ries – one of the world’s best known marketing strategists, “Marketing was originally thought of as communications, but successful brands are those that find an open hole in the mind in a specific category and then become the first to fill...

by Austin Efienamokwu It is now a sad reality that the disruption which the coronavirus is creating is on the increase in Nigeria and, as should be expected, this is certainly creating some ripples and racking of nerves across the advertising industry. Among other things, consumers are travelling less; events...

9mobile has provided free access to health and educational website for its customers. Access to these websites ensures that 9mobile customers and Nigerians remain connected and have more access to basic essential services which they require. Executive Director, Regulatory and Corporate Affairs at 9mobile, Abdulrahman Ado, explained that health and...

WOWBii Interactive, Africa's first Original Equipment Manufacturer of Interactive Flat Panel Displays (IFDP) is working with Nigerian State Governors to establish virtual meetings with immersive collaboration capabilities reducing the need to travel out of their different domains. WOWBii is achieving this through its Wowbudd platform, which offers technology-enhanced solutions that...

57 trainees, who represent batch seven set of graduates being absorbed into Ecobank Nigeria as full time employees  were last week hosted to a virtual graduation ceremony by the Ecobank Academy – the first of its kind by the bank in Nigeria as it positions itself as a high quality...

International Breweries Plc., (IBPlc) a part of the Anheuser-Busch InBev (AB InBev) family, has demonstrated its commitment to collaborate and partner with its stakeholders, including government, to reduce the spread and impact of the COVID-19 outbreak in Nigeria. Building on the company’s longstanding commitment to its vision of ‘Bringing People...

PZ Cussons Foundation in collaboration with Foundation for Refugee Economic Empowerment are donating soaps to over 40,000 people towards controlling the spread of COVID-19 in six Nigerian cities, a statement has said. Foundation for Refugee Economic Empowerment (FREE) is a UK and Nigerian Charity that aims to provide high quality,...

True to type, the MD/CEO of Access Bank, Herbert Wigwe, is making ingenious moves to maintain the leadership position of the financial institution he helped build to be one of the biggest in Africa By Demola Ojo Just after the turn of the century in 2002, Hebert Wigwe and his...

Ecobank Group is leveraging its distribution and partner networks to raise awareness of literacy apps in the Google Play Store to support the education of children who are at home due to the COVID-19 pandemic. According to a statement, the bank is committed to protecting the health, safety and wellbeing...

Through its aggressive expansion drive, Access Bank Plc has grown from humble beginnings to become one of the biggest banks in Africa. It has secured a broad geographic footprint across the continent and is spreading its tentacles to the rest of the world, with superior customer experience and improved efficiency...