By Ugochukwu Ugwuanyi     Although not in the manner that parasocial interaction (PSI) typically presents, the extent to which Nigerian politicians go to court constituents while on the campaign trail reflects PSI. It is what it is when they stop by the roadside to patronise...

  The fourth edition of the Imperfectly Awesome Conversations Summit (IAC 4.0) is set to take center stage on Sunday, May 3, 2026, at the MUSON Centre, Lagos. Building on the growing momentum of previous editions, this year’s summit marks a deliberate shift from inspiration to activation—introducing a structured intervention...

  The Macallan has officially introduced a refined new visual identity for its Double Cask and Sherry Oak collections, unveiled through the Timeless Collection launch which made its Nigerian debut in Lagos on Friday April 17, 2026. The launch marks the brand's transition from its existing packaging to a new...

BUA Foods MD Highlights Real Sector Transformation as Key to Nigeria’s Economic Future      L–R: Convener, The Industry Summit/Awards, Goddie Ofose; Managing Principal Consultant, Fern & Ebony Limited, Similolu Adeyinka; Head, Investor Relations, BUA Foods Plc, Oluwasegun Bakare; Director, Research and Public Policy, Caritas Communications, Adedayo Odulaja; and Public...

    Stanbic IBTC Bank, a subsidiary of Stanbic IBTC Holdings, has been confirmed as the platinum sponsor of the highly anticipated GTR West Africa 2026 conference, taking place on 22 and 23 April, at the Eko Convention Centre in Lagos. This landmark event brings together over 400 senior trade...

  P+ Measurement Services, Nigeria’s leading independent media intelligence consultancy, has released its Q1 2026 Print Media Advertising & Placement Audit, reaffirming the continued relevance, credibility, and strategic value of print media in Nigeria’s evolving information ecosystem. At a time when early digital narratives predicted the decline of print, the...

NIVEA’s landmark ₦3 Billion National Consumer Promotion officially reached its final draw stage, setting the tone for a highly anticipated grand finale where the biggest winners will be unveiled. After 12 weeks of nationwide excitement, multiple draws, and consistent winner announcements, the campaign is concluding on a high note, having...

  For an average 9-5er, having a job isn’t enough. You want a career that grows with you, gives you stability, and opens doors to bigger opportunities. People everywhere are looking for workplaces that don’t just pay salaries but actually invest in their staff, helping them learn, lead, and succeed....

L-R: Paul Mba, Head, Corporate Marketing LG Electronics Nigeria; Champion Hamzat, Product Marketing Manager, LG Electronics Nigeria; Santhosh Nair, Chief Marketing Officer, Aspira Nigeria Limited and Doris Onwuagba; Head, Digital Marketing, LG Electronics Nigeria at the partnership announcement event in Lagos today.   …advanced washing machines combined with optimized detergent...

Lagos, 10 April 2025 - FirstBank, West Africa’s premier financial institution and the leading financial inclusion service provider, is proud to announce its partnership with the Ekiti State Government in launching the Innovation Enterprise Support Fund, a groundbreaking initiative designed to empower startups, scale tech-enabled businesses, and accelerate innovation-driven economic...