archive2023

Brand News

Beyond Endorsements: Njideka Akabogu Advocates for Influencers as Strategic Consultants in Brand Collaborations

At her engaging masterclass at Entertainment Week Lagos, Njideka Akabogu, the Regional Manager for East Africa at ID Africa, shared profound insights on Influencer Marketing and Brand Communications, challenging influencers to rethink their roles and positioning in the industry. Njideka's talk centred on the concept of influencers as consultants, urging...
Brand News

The Future of Influencer Marketing: ID Africa’s Iretomiwa Delves into AI’s Emergence.

Navigating the influencer landscape, Iretomiwa Akintunde-Johnson, the Regional Manager for West Africa at ID Africa, delivered a captivating presentation on Saturday, December 16th, highlighting the importance of staying abreast of trends in the realm of influencer marketing during the Entertainment Week Lagos (EWL) masterclass. Dissecting the subject of trends, Iretomiwa...
Brand NewsUncategorized

Chain Reactions Africa Winds Down 2023 with Multiple Industry Awards

L-R: Ayomikun Bamgboye, Associate Director, Sales; Vincent Anani, Associate Consultant, Digital Strategy; Racheal Otuekong, Associate Analyst, Strategy & Business Management; Ayoola Ogunyomi, Group Strategy Director; Israel 'Jaiye Opayemi, MD/Chief Strategist, and Oluwadamilola Olujide, Associate Consultant, Strategy & Business Management, all of Chain Reactions Africa at the LaPRICA Awards 2023 held...
Brand News

Slum King Is Now Streaming On Showmax

In a highly-anticipated release, the Africa Magic Original limited series, Slum King, is now available for streaming on Showmax. The gripping drama, comprising intense episodes, allows viewers to relive the captivating narrative that originally aired on Africa Magic Showcase. Slum King follows the compelling journey of Edafe 'Majemijesu' Umukoro, a character...
Uncategorized

Masud, Patricia Emerge Winners at the 2nd Cycling Lagos’ Grand Finale

L-R : Tijani Quwam, Silver medalist; Michael Efengbe, Project Coordinator, Cycling Lagos; Masud Garba, Gold medalist; Mr. Oluwatoyin Gafaar, Director General of Lagos State Sports Commission; Babatunde Adesina, Bronze medalist and Bamidele Adeleye, Convener of Cycling Lagos and Managing Director, BrandEscort Communications during the 2nd Cycling Lagos' Grand Finale held...
AdvertisingBrand News

Allianz Media Digital Launch Becomes Trailblazer in a lending OOH with Digital Marketing Service

Allianz Media Limited, a trailblazer in Out-of-Home (OOH) Advertising is excited to announce the launch of its digital services, by further expanding its ecosystem into blending OOH Advertising with Online Marketing services. For decades, Allianz Media has been a trusted name in Out-Of-Home (OOH) advertising, delivering impactful messages that reach...
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