Unilever Nigeria Plc has launched a new variant of its flagship toothpaste, Close Up. The variant, Close Up Fire-Freeze, was launched at an event tagged ‘the magical chemistry of opposites’.
According to the company, the debut of the new product reinstated its commitment to manufacturing products to make people feel good, look good and get more out of life.
Speaking at the launch, the Managing Director, Unilever Nigeria Plc, Thabo Mabe, disclosed that the widespread patronage Close Up has enjoyed over the years has challenged it to do all that is possible to remain on the cutting edge of innovation.
“Innovation is absolutely essential if the world must combat the incredible rates of tooth decay that prevails globally and promote oral health. We today live in a world where tooth decay affects around 90 per cent of people worldwide, while up to 20 per cent of the world’s adult population suffer severe gum disease.
“We are proud that through innovations like Close Up Fire Freeze, we can play a part in promoting oral health in Nigeria and globally. Fire freeze truly embodies the timeless qualities that have made Close Up the number one toothpaste brand in Nigeria. This includes ingredients that offer consumers long lasting freshness and protection from germs that cause tooth decay”.
On his part, the Brand Building Director, David Okeme, said with the new Close Up Fire-Freeze formulation, consumers can experience both warming and cooling sensations, working together in the mouth to give longest lasting freshness like never before.
“The warm red gel helps fight odour causing germs to reduce bad breath while the cool blue gel cools the mouth for Close Up’s new longest lasting freshness variant.
Together, both gels guarantee strong, white and healthy teeth and that is why Close Up Fire Freeze is suitable for the entire family. Its formulation and sensational delivery is a result of a breakthrough technology developed by the Research and Development team at Unilever globally, patented and exclusive to Unilever alone”.
