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X3M Ideas: Surviving 10 Years Means There is Something We are Doing Differently and it’s Working – Steve Babaeko, CEO/Chief Creative Officer

With nearly 10 years of remarkable operations in an industry that is characterised by many challenges chief among which is stiff competition, X3M Ideas has been able to rise through the storm to become one of the leading advertising agencies in Africa. And what is more impressive? The agency has...