A brand is a company’s most important asset. Brand ambassadors help marketing and sales managers increase brand value by representing the brand to target customers. In addition to advertising, companies hire people to be brand ambassadors at trade shows, fairs or wherever the target customer might be.
A brand ambassador is a person who represents a brand to targeted customers in order to increase awareness, create a specific image, generate sales opportunities and build customer preference. Brand ambassadors are sometimes full-time employees of a company or part-time project hires to work a specific event.
Having brand ambassadors is another way of saying there are people who are passionate about your brand. This passion can’t be bought, sold or dictated – it must come organically from the person who is endorsing your brand.
Scanfrost is proud to be associated with legendary actress, singer, philanthropist Omotola Jalade Ekeinde as she becomes the new ambassador for the leading home appliance brand.
Omotola Jalade Ekeinde is a Nigerian actress, singer, philanthropist and former model of an Ondo descent from Lagos, Nigeria. Since her Nollywood film debut in 1995, the leading actress has appeared in 300 films, selling millions of video copies.
Since her Nollywood film debut in 1995, the leading actress has appeared in 300 films, selling millions of video copies. After receiving numerous high-profile awards, launching a music career, and amassing an enviable fan base, the press has revered the Screen Nation ‘Best Actress’ as The “African Magic“. She is the first African celebrity to receive over 1 million likes on her Facebook page.
Today, beyond her show business accomplishments, she is also applauded for her remarkable humanitarian efforts. Over the years, Omotola has been a pioneer in the Nollywood film industry, successfully becoming the most watched actress in Africa. In 2013, she was honoured in Time Magazine’s list of the 100 most influential people in the world alongside Michelle Obama, Beyonce and Kate Middleton.
In early 2013, Omotola made her US television debut in VH1’s scripted series, Hit the Floor. On 2 November 2013, she spoke at the 2013 edition of the WISE Summit, held in Doha, Qatar.
In 2014, she was honoured by the Nigerian government as a Member of the Order of the Federal Republic, MFR for her contributions to Nigerian cinema.
Scanfrost has been serving Nigeria for over 35 years and is known for its durability, value for money and great after sales services. Historically, the brand is known for chest freezers and display coolers. In 2007, Scanfrost extended its product portfolio to a range of household appliances including cooking range, microwave ovens, refrigerators, air conditioners, washing machines and kitchen appliances, while strengthening existing portfolio.
Today the Scanfrost brand is recognized as a leading home appliance brand, providing top range solutions at affordable prices. Customer’s delight is the focus of all the activities around brand Scanfrost.
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