Brand Campaign

Half of all Africans are under the age of 20, with those aged 16-34 accounting for 65% of the entire continent’s trillion-dollar consumer spend. With Africa being one of the continents with the largest youth populations, Chain Reactions Nigeria, a leading Public Relations Consultancy firm unveiled the first ever bespoke...

As shoppers across the country prepare for the festive season and one of the biggest shopping events ever, ‘Black Friday‘ about to begin, with more Nigerians and brands getting actively invloved in the tradition, PayPorte, Nigeria’s fast growing online shopping brand is not left out of this experience as it...

Panasonic Marketing Middle East and Africa, the global quality consumer electronics giant has announced to strengthen its presence in the Nigerian market through new business partners, marketing initiatives and strategic investments. The brand aims to meet the demands of the Nigerian market by way of providing the best-in-class products and...

L-R: Assistant Director, National Lottery Regulatory Commission, Fisinba Idasefiema, Regional Director Commercial Abuja & North Central , Skye Bank Plc, Osazuwa Igbinoba, Head, Retail Banking, Skye Bank Plc, Nkolika Okoli, Secretary, North Region, National Lottery Regulatory Commission, Edeaghe Mark and Nollywood Actor and Celebrity Host, Kingsley Ogbonna , alias Dauda...

Do you know that iron deficiency is the most common cause of anaemia amongst women and young adults? Eating food with too little iron over an extended period of time can actually cause iron shortage in the body. In Nigeria, almost 1 in 2 women of reproductive age are anaemic...

It’s happening for the first time in Africa, right here in Lagos. Access Bank teams up with Mavin Records to present the Access Mavin Concert. This concert will headline all the stars in the Supreme Mavin Dynasty. Guess what? It is almost free. The ticket would cost N499 if you...

The leading financial services institution in digital banking offerings in Nigeria, and across Africa, United Bank for Africa (UBA) Plc is changing the payments landscape in Nigeria with the introduction of contactless payment cards. The contactless payment cards offer UBA customers an easier and more convenient hassle-free way to pay...

Do you ever feel like you should be rewarded each time you buy data? Like it was your right as a citizen? Well we do too and we couldn’t agree more. The end of the year is fast approaching and we all know that everyone wants a reason to smile...

Pepsi out with another banger, known for creative and innovative campaigns. Remember the popular Twitter campaign #ThingsILongThroatFor? Well, turns out it was a smart launch for the reveal of the new 60CL Pepsi bottle, AKA The Long Throat Bottle. The campaign set Twitter on fire, trending all the way! Nigerian...

Raheem Akingbolu writes on the competition in the carbonated soft drinks market and the hurdles before Big Cola, the new entrant into the market. When a new entrant comes into a competition with established players, it often comes with a lot of hubris and razzmatazz. Soon enough reality sets in...