Brand Campaign

  So, it happens the whole #BurstofFreshness conversation seen on social media last week was a relaunch strategy to unveil the new improved Sunlight Detergent. Fans of Sunlight Detergent including online influencers/bloggers like Sisi Yemmie, Twyse, Funny African Pic, Only in Nigeria, Kraks TV, #AsoEbiBella and many others joined the conversation on...

  Following the recent meeting between the Prime Minister of Denmark, Mr. Lars Loekke Rasmussen and President Muhammadu Buhari, a high-powered Nigerian delegation from the Federal Ministry of Agriculture and Rural Development on Wednesday held talks in Denmark with Arla Foods on the development of the dairy sector in Nigeria....

Cadbury Bournvita, Nigeria’s leading cocoa beverage firm has re-launched its household brand Bournvita at an event that witnessed the unveiling of a giant inflatable replica of the new Bournvita jar. The 30M high and 31.5M circumference inflatable jar was unveiled on Tuesday April 12th 2016 at Cadbury Nigeria Headquarters in Alausa-Ikeja, Lagos,...

...Debuts "Lip Sync Battle Africa", "The Bigger Friday Show", "Ridiculousness Africa", "I Dare You", "News Roundup" & "The MTV Base VJ Search"   On Friday April 29, 2016, MTV Base is once again taking the African entertainment game to the next level as it launches a revolutionary campaign that puts audiences...

  On the menu: A buffet of 45 Premium channels to be available to Compact Plus, Compact, Family & Access subscribers from 14 – 21 April at no extra charge; Icing on the cake: Viewers to be treated to two of Africa Magic’s newest and hottest TV shows: The Voice...

It was a day some lucky Etisalat customers will not be quick to forget as they were presented with Hyundai ix35 SUVs by the customer-centric telecoms operator as star prizes in the Etisalat Win Big Promotion. Five star prize winners emerged from the recently concluded 100-day reward scheme for Etisalat...

  As a testament to Samsung’s commitment to developing best-in-class products to meet the needs of its consumers, it recently launched into the Nigerian market the most advanced smartphones in its stable, the Galaxy S7 Edge and S7. The devices were formally unveiled at Hard Rock Cafe, Victoria Island, Lagos....

  Technology Distributions Ltd. (TD) and Original Equipment Manufacturers, Hewlett Packard (HP) have taken a huge step towards deepening engagement with prospective and existing customers with the launch of a HP demonstration centre located within the premises of TD headquarters in Lagos. The demo centre was unveiled to the public...

  Nigeria’s next generation network, Globacom, has continued to rule the internet market as latest figures released by the industry regulator, the Nigerian Communications Commission revealed that the network has widened the gap between it and the other operators in the country in the area of new data subscriber acquisition....

From my Mum’s 60th birthday celebration to her 40th wedding anniversary to my dad, to my children’s birthdays and every other festivity - La Casera has been an integral part of my family since 2010. It’s almost like a ceremonial member of the family. The other day I was stuck...