Brand News

Union Bank of Nigeria Plc has unveiled a new brand identity as part of its transformation and innovation agenda, even as it changed its pay off line from “Big, Strong, and Reliable “to” Building a Simpler, Smarter Bank”. The move, according to Union Bank, was in line with it's strategic...

L-R: Marketing Director, NB, Marco Maria Maggi, Senior Brand Manager, Strongbow, Ngozi Nkwoji and Sales Director, NB PLC_ Hubert Eze Strongbow Apple Ciders, the world's biggest and most popular cider brand is set to enter the Nigerian market this month courtesy Nigeria's leading brewing company, Nigerian Breweries plc. Commenting on...

Tanzanian music star Diamond Platnumz won the Best African/Indian Act award at the 2015 MTV EMA which took place in Milan yesterday. He beat African musicians including Nigeria’s Davido and Yemi Alade, SA’s AKA and Ivorian DJ Arafat as well as leading Indian musicians to win the MTV prize. Other...

Unarguably one of the most innovative and rewarding brand partnerships in recent times, leading beverage brand, Bournvita, from the stables of renowned beverage maker, Cadbury Nigeria Plc, has partnered foremost noodles brand, Indomie, for the Bournvita Celebration Campaign. The partnership aligns with Bournvita’s commitment to provide consumers with more value...

E-commerce giant, Kaymu has launched the first-of-its kind social innovation centre called Kaymu Village to provide an enhanced user experience between sellers and buyers in the Yaba environs of Lagos state. The centre located at 59 Queens Street Yaba, is dedicated to accelerate the interaction between members of its community....

Marketers will be happy to know that audiences do in fact exist outside of Facebook in Nigeria. What, you may be asking yourself, where do they exist? A mobile media agency called The Mobi Hunter has exclusivity to advertise to 16.5 Million monthly active mobile users in Nigeria. The breakdown...

MD/CEO, Guinness Nigeria, Peter Ndegwa (2nd Right) hands over a set of breathalyser to the Lagos Sector Commander, Federal Road Safety Commission, Mr. Hyginius Omeje, with Head of Policy and Public Affairs, Michael Onuoha, and Corporate Relations Director, Sesan Sobowale both of Guinness Nigeria at the flagoff of the "Ember...

2014 Mr Nigeria and first runner up at Mr World, Emmanuel Ikubese is set for the launch of his pet project called ‘Respect A Woman’ RAW, which is scheduled to launch under the Emmanuel Ikubese initiative on November 28, 2015 at Ibru Gardens, Victoria Island, Lagos. The project will kick...

A brand is a company's most important asset. Brand ambassadors help marketing and sales managers increase brand value by representing the brand to target customers. In addition to advertising, companies hire people to be brand ambassadors at trade shows, fairs or wherever the target customer might be. A brand ambassador...

As part of its product development agenda to enrich consumers’ experience, leading internet service providerSpectranet 4G LTE has introduced its Premium MiFi that comes with unique classy features matched with speed and reliable data services. The SpectranetPremium MiFiis designed to add tone to the quality of service rendered by Spectranet...