Brand News

  After 18 years of involvement with the sponsorship of Mathematics competitions in Nigeria, Promasidor Nigeria Limited, manufacturers of Cowbell – Our Milk, has taken a strategic decision to bring all its Mathematics intervention activities by Cowbell under one umbrella, Cowbellpedia. The Cowbellpedia Secondary Schools Mathematics TV Quiz Show is...

Increasing brand awareness is a slow and a demanding process, so don’t be afraid to ask for help. In fact, you shouldn’t hesitate in hiring help in a form of brand ambassadors that will help you spread the word about your business, service or a product. Suitable for events, promotions...

Classified advertising is probably the most widespread and effective way both to tell about your goods and services and to find what you need. It is not only a greater return of your investment but also a space where you can post adverts for free (in most cases). Check out...

Mr. Abderrahmane Chakibi, Managing Director of Sanofi Nigeria and Ghana delivering his welcome speech at the launch of Zentiva in Nigeria, at the Function Suite, Sheraton Hotel and Towers, Lagos recently   Nigeria’s pharmaceutical industry recently received a boost with the launch of Zentiva, a Sanofi company, on Wednesday February...

The Tony Elumelu Foundation (TEF) – in conjunction with the Nigeria Leadership Initiative (NLI) — hosted an intimate discussion between select Associate Fellows of the NLI and Tony O. Elumelu, Chairman of Heirs Holdings and the United Bank for Africa (UBA). The talk, titled ‘Leadership for High Impact’ was designed to...

  Leading consumer electronics company, Samsung Electronics West Africa (Samsung) has reiterated its commitment to innovation, quality and service. Addressing journalists during the recent annual Samsung Africa Forum, Sunil Kumar, Director of Consumer Electronics, stated that Samsung remains “unrelenting in its quest to make life more productive and convenient for...

  Q: What does it take to position a product as a premium brand? A: The answer might seem obvious, but it is true. The best way to position a product as a premium brand is with a high price. Price sends a psychological message related to value: things that...

  MTN, a leading telecommunication service provider in Africa, has announced the signing of a content distribution deal with Sony Music, an American music corporation. The deal will give MTN’s customers unprecedented access to Sony’s expansive catalogue of local and international performers. “We are delighted to have signed this agreement...

  Diamond Bank Plc has raised the stakes higher in the race for digital innovation in financial services as its mobile app users hit the one million mark, thus separating the management and the Bank as the leader in the transformation of banking services in Nigeria and the continent of...

After a successful two-week of exciting polo, music, fashion, champagnes and cocktails, the 2016 NPA Lagos International Polo Tournament finally came to a grand close on Sunday 21st February 2016 at the Lagos Polo Club, Ikoyi, Lagos. From thrilling performances by players and music stars, to the dazzling GTBank Lounge...